Business Fortune
Kinase, a digital performance marketing agency, has undergone a remarkable growth journey since its inception. In 2009, co-founders Richard and Chris, frustrated with their roles in a larger e-commerce agency, decided to focus on what they did best - optimizing campaigns and working closely with clients. The name "Kinase" was chosen deliberately, reflecting the agency's commitment to acting fast and being agile in order to achieve optimal results.
The agency experienced rapid growth, establishing its culture as a close and collegiate environment, leading to high staff retention and the development of long-term partnerships. Kinase's exceptional track record and expertise attracted key clients such as Dreams and Watches of Switzerland Group. This success led to the agency being recognized as experts and maximizers of search potential, with notable partnerships and collaborations with industry leaders like Google.
Over the years, Kinase expanded its service offerings to include Paid Social, Data/Analytics, Video, and Consultancy teams, all centered around the core concept of helping clients to grow faster. The agency's multichannel approach has led to more integrated management, resulting in significant successes such as the relaunch of Sharps, which generated a 20% increase in profit.
Today, Kinase consists of over 90 experts managing budgets of over $100M a year, with international markets representing 35% of all managed spend. The agency continues to evolve, constantly challenging assumptions and staying at the forefront of the digital performance marketing industry. Kinase's commitment to expertise and evolution positions them to continue delivering exceptional results to their clients.
Paid Search Expertise
Paid Search emerges as a pivotal and sophisticated form of advertising, driven by intent and precision. Kinase stands at the forefront of managing a diverse array of PPC campaigns spanning various industries and global markets.
With a steadfast commitment to continuously evolving optimization strategies and cultivating transparent, collaborative partnerships with clients, Kinase has established itself as a trusted ally, delivering consistent growth year after year. Notable clients, including Dreams, Lovehoney, and Goldsmiths, attest to the agency's ability to drive tangible results and long-term success.
Kinase's approach revolves around assembling world-class teams dedicated to search-focused initiatives, ensuring campaigns and accounts are managed with the utmost precision and innovation. The agency fosters an environment conducive to learning and sharing, where new ideas and processes flourish, propelling clients toward their marketing objectives.
Recognizing the transformative power of paid search and shopping campaigns, Kinase pioneers in exploring the interconnectedness between search, television, and physical store networks. By strategically managing these channels, Kinase maximizes revenue growth for retail clients, reshaping their marketing strategies and propelling them toward sustained success.
Organic Social Engagement
Kinase provides a comprehensive approach to organic social engagement, offering customized solutions for specific platforms like TikTok while managing overall organic social presence.
Their Method: Kinase carefully selects the optimal channel mix and implements strategies across various platforms such as Facebook, Instagram, TikTok, LinkedIn, Pinterest, and Snapchat. Through close collaboration with media partners, they utilize industry best practices, develop robust strategies, and remain updated on industry trends and insights.
Organic social engagement plays a crucial role in brand marketing, allowing brands to exhibit their personality and connect with audiences on a human level, thereby influencing customer journeys and conversions. Despite potentially lower sales volumes compared to paid media, organic social engagement significantly impacts brand perception and customer engagement.
Experience a tailored organic social strategy across diverse channels, including Facebook, Instagram, Pinterest, TikTok, LinkedIn, and Snapchat, meticulously crafted by Kinase to enhance your brand's online presence and engagement.
Maximizing Video Impact
Kinase specializes in crafting compelling video content that resonates with potential customers, leveraging elements like humor, emotion, storytelling, or persuasive sales pitches. Their approach focuses on delivering the right ad to the right audience at the opportune moment through a programmatic and layered strategy for video campaigns.
Their Method: Kinase meticulously plans layered and sequenced video campaigns designed to immerse audiences in a brand's narrative, leveraging programmatic technology to optimize video placements based on specific key performance indicators (KPIs). Whether the goal is to enhance branding, drive sales and leads, or amplify messages within a cross-channel campaign, Kinase ensures that each video campaign is tailored to achieve its objectives effectively.
Kinase also offers creative planning and production services, catering to clients with varying levels of creative resources to maximize the impact of their video content. They conduct thorough testing and provide feedback on creative elements and directions that yield the best results, ensuring continuous improvement and optimization of video campaigns.
Furthermore, Kinase provides comprehensive measurement and reporting on campaign performance, covering various metrics from direct response to cross-channel engagement and online-to-offline amplification. This data-driven approach allows clients to gain valuable insights into the effectiveness of their video campaigns and make informed decisions for future strategies.
Kinase | Leadership
Richard Brooks is the Managing Director of Kinase. After graduating with a Masters in Biochemistry from the University of Oxford in 2002 he joined figleaves.com managing the then new PPC channel. He expanded his experience at eCommera, leading the search department and working with various stalwarts of the high street, before founding Kinase in 2010. At home he is power-levelling his children’s board gaming skills.
Chris Dillabough is the Managing Director of Kinase. Graduated with a Masters in English Language & Literature from the University of Oxford in 1995, he then trained in Journalism at Hendon Times Newspaper Group and set up their first digital editions in 1999. Joined the trade magazine New Media Age from 2001 and then figleaves.com as a Business Analyst from 2004 before taking control of PPC upon Richard’s departure. They continued their partnership together at eCommera in 2007, then founded Kinase in 2010.
