As technology evolves, modern customers are quick to embrace new channels that meet their needs. Brands must expand their marketing efforts to match this diversity and ensure a seamless, connected experience. Cross-channel marketing is key, enabling brands to communicate through preferred channels while delivering personalized and relevant messages throughout the customer journey.

Iterable is a cutting-edge cross-channel platform that unifies customer experiences and empowers marketers to craft and measure impactful interactions. By optimizing every touchpoint, Iterable helps marketers create genuine connections with customers, ensuring they feel understood and valued. Through this tailored approach, Iterable turns marketing into a source of joy and trust, enhancing each customer’s journey with the brands they love.

Why Iterable?

Integrate Data Easily: Leverage real-time user, demographic, behavioral and custom event data to instantly trigger individualized messaging and campaigns. Iterable’s flexible data model allows data ingestion from virtually any source, so you never have to worry about having irrelevant content. Their platform supports forwarding data via APIs and webhooks to any third-party integrations. The world-class processing speed and low latency let you move quickly, whether ingesting data into their platform or retrieving it for segmentation.

Unique Customer Experience: Iterable will create a seamless, individualized experience for your customers across email, SMS, mobile push, web push, in-app notifications, social and more. With Iterable at the center of your modern growth stack, you can access next-generation integrations from their innovative partners—from location-based messages and AI-powered copy optimization to immersive augmented reality experiences and live video email. With it you can understand every customer’s unique characteristics and preferences by storing hundreds of demographic and custom event data fields for each user profile. Dynamically segment your subscribers for highly targeted email, direct mail and mobile campaigns, then create lookalike audiences and retarget users on social media.

Next-Level Personalization and Optimization: Leverage data in a new way to provide customized content at an individual level. You can easily build queries in Catalog, such as showing all best-rated restaurants at a specific price point, within a one-mile radius of your customer. With this information at your fingertips, you can email your entire database, knowing each user will receive all the top restaurants within their neighborhood. Individualization has never been easier. Empower your marketing and forge deeper customer connections with Iterable AI. Built-in intelligence helps deliver deeper, more meaningful experiences by leveraging data science and machine learning models that automatically optimize the best times, frequencies, and channels to empathetically engage each of your individual customers.

Iterable Insights: It gives you a holistic view of growth marketing performance, giving you the ability to iterate quicker than ever. The company has put all the analytics you need into one place so you can maximize your success. Custom reports and dashboards enable you to track and measure critical campaign metrics—such as unique open rate, total app uninstalls and revenue. To take on the future of work, Iterable comes packed with features to help ensure your team’s aligned, wherever that may be. Folder functionality, Avatars, Last Modified information, and Roles/Permissioning helps keep your Iterable workspace organized and allows your entire team to find the content they need, when they need it.

Unlocking Data to Develop Deeper Customer Relationships through Robust Cross-Channel Solutions and Services

Growth Marketing: It's an approach to attracting, engaging, and retaining customers that's focused on relentless experimentation and an intense focus on the unique, changing motives and preferences of your customers. By building and delivering highly tailored, individualized messaging aligned to your customers' needs, you'll be able to optimize your organization's growth rapidly through a multitude of channels, especially the ones that matter most to your customers. Iterable platform architecture enables the rapid ingestion, activation, and expansion of your brands consumer-centric data. Their flexible data model, modern APIs, and universal webhooks retrieve information from any source at virtually unlimited scale. Leverage all your subscribers’ demographic, behavioral and event data—both internal and from third parties—in real-time to trigger personalized messaging and campaigns. Activate customer data stored inside your marketing stack to create campaigns that leverage behavior-based personalization. Using engagement and interaction data gathered across all sources, Iterable can trigger individualized cross-channel messaging in real time at enterprise scale. Their Enterprise-ready security and operational processes ensure secure deployment into your MarTech stack. Comprehensive security features like SSO/SAML, privacy compliance, account provisioning, and access controls keep your marketing operations protected as you grow.

Multi-Channel Marketing: Multi-channel marketing connects the numerous customer steps taking place across a brand’s digital assets in real-time as part of a lifelong, holistic customer journey. Multi-channel marketing leverages multiple communication channels—email, mobile, direct, social media, and more—to unify the numerous interactions a customer has with the marketing messaging they receive. Compose lifecycle campaigns that activate, nurture and re-engage customers across all messaging channels. With their drag-and-drop Workflow Studio, you can create sophisticated lifecycle marketing programs using unlimited data points in real-time. Iterable’s workflows can update user profiles, apply filters and delays, and trigger cross-channel messaging to create unique 1:1 experiences for your customers. Quickly visualize your campaigns and understand your entire marketing program at a glance with Iterable Insights. Customize your reporting and visual dashboards with interchangeable widgets that help you track and share performance with your team.

Customer Engagement: Customer engagement is a brand’s direct indicator of the experience they’re providing. Indicative of metrics concerning customer interaction (clicks, opens, conversions, and more), customer engagement describes the ongoing relationships you’ve developed with each customer. Strong customer relationships result in high levels of earned affinity, trust, loyalty and increased customer long-term values. Compose lifecycle campaigns that activate, nurture and re-engage customers across all messaging channels. With their drag-and-drop Workflow Studio, you can create sophisticated lifecycle marketing programs using unlimited data points in real-time. Iterable is a multi-channel growth marketing solution that enables marketers to create, test, execute and optimize campaigns to power world-class customer engagement across email, web and mobile push, SMS, in-app and more with unparalleled data flexibility, and integrations developers love.

Andrew Boni | Co-Founder & CEO

Andrew Co-founded Iterable in 2013, and has served as CEO since 2021. Prior to Iterable, Andrew worked on Google’s Strategic Partnerships team. He graduated with a B.S. in Computer Science from Boston College.

Iterable transforms marketing into a personalized experience, seamlessly connecting brands with their customers across every channel.