For more than a decade, Freespee has been a pivotal force in aiding enterprises and marketplaces to enhance their customer engagement strategies. By establishing bi-directional integrations between Freespee and CRM (Customer Relationship Management) as well as CDP (Customer Data Platform), the optimization of the customer experience is prioritized.

Organizations can witness firsthand the transformative power of conversational buying in elevating their customer interactions. Through these integrations, the seamless flow of information between Freespee and the CRM and CDP ensures that businesses can tailor their engagement strategies effectively, providing customers with an enhanced and personalized experience. This collaborative approach empowers enterprises to unlock the full potential of conversational buying, ultimately leading to a more streamlined and customer-centric journey.

Bridging Communication Gaps for Enhanced Marketplace Experiences

Freespee platform addresses the quantifiable challenges in the marketplace buying experience and the specific benefits it brings to marketplaces.

Addressing Form Completion Challenges:  One of the challenges highlighted is that 66% of initiated forms are left incomplete. Freespee tackles this issue by offering a seamless integration that streamlines the communication process between buyers and sellers. By reducing friction in the form-filling process, the platform aims to increase the likelihood of form completion.

Mitigating Missed Phone Calls: Sellers missing 50% of incoming phone calls can be a significant hindrance to effective communication. Freespee's platform acts as a bridge, connecting multiple channels for communication. This ensures that sellers can capture and respond to incoming calls promptly, preventing missed opportunities and improving overall responsiveness.

Enabling WhatsApp Communication: The platform recognizes the growing preference of buyers to contact sellers through WhatsApp. Freespee facilitates this communication channel, addressing the existing gap and aligning with the preferences of up to 80% of buyers. By integrating WhatsApp into the conversation management system, marketplaces can enhance customer satisfaction and engagement.

Seamless Connectivity: Freespee's platform not only connects buyers and sellers but does so seamlessly across multiple channels. This increased connectivity provides a more convenient experience for both parties involved, fostering smoother and more efficient interactions.

Contextualizing Conversations: To address the challenge of incomplete information, Freespee combines data from multiple channels. This data is then made available to sellers, providing valuable context about buyers. This context helps sellers understand lead quality, assess the value of potential transactions, and determine how to best continue and enhance engagement.

Conversion through Orchestration: Freespee empowers sellers by allowing them to orchestrate conversations. Automated workflows can be designed to guide interactions, ensuring that conversations progress toward the desired outcomes, such as closing a sale. This capability enhances the efficiency of the sales process.

Privacy and Security Focus: Importantly, Freespee places a strong emphasis on privacy and security for both buyers and sellers. This ensures that while facilitating enhanced communication, sensitive information is handled with the utmost care and protection.

Freespee's platform goes beyond mere integration; it actively addresses the challenges faced by marketplaces in their buying experience. Through seamless connectivity, contextualization of conversations, and tools for conversion, the platform aims to optimize the entire process, ultimately leading to improved lead management and Average Revenue per Account (ARPA) for marketplaces.

Transforming Brand Visibility and Sales Workflows

Freespee's platform seamlessly integrates customer conversations throughout diverse buyer journeys, providing brands with comprehensive data visibility and the capability to design workflows that lead to successful sales. This innovative platform is particularly adept at resolving challenges encountered by brands navigating high consideration and complex customer journeys.

Insights from Market Data:

According to market data, a staggering 97% of car buying journeys commence online. However, the journey presents several hurdles:

• Incomplete Forms: Approximately 66% of customers initiating the buying journey online do not proceed to complete the associated forms.
• Follow-Up Challenges: Even when forms are completed, up to 41% are not followed up, creating a significant gap in engagement.
• Changing Supplier Preferences: Notably, 60% of individuals opt to purchase from a different supplier than their initial choice.

Freespee's Threefold Approach to Seamless Customer Journey

Freespee addresses these challenges by managing conversations in three strategic ways:

Connect: The platform optimizes the connection from the initial web touchpoint, ensuring a smooth transition from online engagement to meaningful conversation.

Contextualize: Freespee's intelligent system builds on the initial contact, providing a contextualized approach to customer interactions. This tailored engagement enhances the overall customer experience.

Convert: Supporting sellers in the process, Freespee orchestrates conversations to guide them towards conversion. By facilitating effective communication, the platform empowers sellers to navigate the complexities of customer journeys.

Freespee's platform is designed to connect a buyer's initial touchpoint to the channel of their choosing, fostering continued contact and maintaining the continuity of conversations. This integrated approach ensures that brands can effectively navigate the intricacies of diverse buyer journeys, ultimately enhancing customer engagement and boosting sales outcomes.

Carl Holmquist | Co-Founder & CEO

Freespee co-founder and investor, Carl Holmquist stepped away from his role as CEO in 2018 to focus on inspiring new tech start-ups. Carl rejoins the Freespee leadership team bringing with him fresh energy to inspire the next chapter of Freespee.

“At the heart of Freespee’s continued growth is the B2Human philosophy - the recognition that the key to success is empowering people and allowing for the creation of team members’ own work life balance.”