For more than two decades, EduNetwork Partners has helped organizations turn their public-purpose commitments into meaningful learning experiences for young people, families, and educators. Founded and led by CEO Norm Goldstein, the company operates at the intersection of education, communications, and corporate responsibility, creating programs that are practical for classrooms, trusted by families, and valuable to the organizations behind them.

Over the years, EduNetwork Partners has worked with respected organizations such as Procter & Gamble, Duracell, AT&T, Staples, Xerox, and the New York Stock Exchange. Its work has covered areas including financial literacy, online safety, college access, health, sustainability, and reading.

The company began with a simple observation from Goldstein’s career: businesses often want to make a positive difference but need the right way to turn that intention into something meaningful. At the same time, schools, families, and youth organizations need reliable and engaging resources to help young people prepare for the future.

Goldstein saw an opportunity to connect these needs. Drawing on his experience in entrepreneurship, consumer brands, innovation, and education, he built EduNetwork Partners to help companies use their resources, expertise, and reach to support learning.

In this exclusive interview with Business Fortune, Norm Goldstein, Founder and CEO of EduNetwork Partners, shares how the company creates meaningful educational programs, connects organizations with youth audiences, and uses innovative partnerships to support literacy, career exploration, and community impact.

What are some of the biggest challenges organizations face today when trying to connect with students, educators, parents, and youth audiences, and how does EduNetwork Partners address them?

The communications environment is crowded. Families and educators receive constant messages, while young people are surrounded by content competing for their attention. Simply having a good cause or important message is not enough. It must reach people through a trusted channel, in a useful form, and at the right moment.

Schools are especially important because educators are trusted guides for students and families. At the same time, schools are careful about what enters their classrooms. They need resources that respect instructional time, meet developmental needs, and provide genuine educational value.

That is where we come in. We begin by understanding the people a program is designed to serve. We then develop materials, activities, challenges, digital resources, or family engagement tools that educators can use without unnecessary complexity. We do not believe in forcing a brand message into the classroom. The learning value must come first.

Our national educator and youth-serving networks help us reach audiences that can benefit most. We also work with partners to ensure their social-impact and communications goals are addressed responsibly. When students gain something useful, teachers feel supported, parents see value, and companies are recognized as contributors rather than advertisers.

How do you design educational programs that deliver meaningful value to audiences while also helping clients achieve their marketing, CSR, and brand goals?

We start by asking what positive outcome the program should create for young people, educators, or families. From there, we build the initiative around the audience, the client’s mission, and what schools and families genuinely need.

Depending on the goal, this may include lessons, student challenges, digital tools, reading campaigns, educator outreach, or family resources. A successful program creates value for everyone involved: students gain skills and confidence, educators receive useful resources, families have ways to engage, and corporate partners support causes aligned with their values while building trust.

The Warren Buffett Secret Millionaires Club and Grow Your Own Business Challenge are an example. The initiative made financial concepts more approachable for young people and invited them to develop business ideas of their own. More than 16,000 students entered the challenge, while educators and families received free resources. The program did not treat financial literacy as a slogan; it made the topic active, creative, and relevant.

That is the standard we aim for: an initiative should be good enough that a teacher wants to use it even if no one asks them to.

Your College Engagement Division uses technology and targeted outreach to connect colleges with educators and counselors. How is this changing the way institutions reach prospective students?

The path after high school is no longer one-size-fits-all, and institutions need to communicate in ways that recognize this reality. Our College Engagement Division helps institutions communicate with counselors, career and technical educators, and community partners who guide these decisions. Rather than using broad, untargeted messaging, we use location-based outreach and audience data to connect institutions with schools and professionals near their programs.

For example, we have supported Concorde Career Colleges through focused outreach to counselors and career educators near its campuses. This provides useful information about local options, open houses, financial aid, and career pathways while helping the institution understand which audiences engage with its materials.

This approach is particularly valuable for career education and skilled trades, making opportunities more visible, understandable, and connected to local needs.

EduNetwork Partners has worked across areas such as STEM, financial literacy, health, sports, and social causes. How do these programs contribute to the wider development of the education and youth engagement industry?

These subjects may look different, but they share a common purpose: helping young people build capabilities for life. Financial literacy develops confidence around money and decision-making, while STEM encourages curiosity and problem-solving. Health programs promote habits that support well-being, digital safety helps children navigate a connected world, and reading strengthens the foundation for learning across subjects.

I believe youth engagement works best when it is not treated as a short-term promotion. It should create an experience that respects students’ intelligence and gives them a genuine reason to participate. When companies support this kind of work, they can help broaden what is possible in education.

Sports partnerships are a powerful example. A favorite team can motivate children and families in a unique way. Our reading programs turn that enthusiasm into a lasting habit by encouraging students to log their reading, explore books, and celebrate their progress. The Los Angeles Dodgers program is entering its tenth year, while the New York Islanders program is in its sixth. We are now expanding the model with the Utah Mammoth and Utah Jazz.

As you look toward 2026 and beyond, what are your key priorities for growth, innovation, and creating greater impact across the education and marketing landscape?

Our priority is to expand programs that connect corporate responsibility with meaningful benefits for young people and communities.

EduNetwork Partners is currently expanding sports-based reading programs with the Utah Mammoth and Utah Jazz, building on the success of initiatives with the Los Angeles Dodgers and New York Islanders. The goal is to encourage reading through simple participation, genuine support, and local community pride. We also want more students to recognize skilled trades as respected and rewarding career paths by providing clearer information about technical education, certifications, apprenticeships, and related careers.

A forthcoming pilot with Corsair in Georgia will connect career awareness with environmental responsibility by showing how refurbishment and repair can reduce waste while developing valuable technical skills.

Looking ahead, we will use data, digital delivery, and selective AI-enabled personalization to improve relevance and access. Our focus remains on giving young people useful tools, supporting educators and families, and helping companies contribute meaningfully to communities.

The Mind behind EduNetwork Partners

Norm Goldstein is the founder and CEO of EduNetwork Partners, an educational content marketing and corporate social responsibility agency that connect organizations with students, educators, families, and youth-serving communities. For more than two decades, he has led the development of curriculum-based campaigns, student challenges, family engagement programs, and targeted outreach initiatives.

He co-created a youth innovation company with his daughter that helped young inventors bring ideas to market and pursue patents. His work is guided by a commitment to helping organizations create measurable social value while equipping young people with the skills, knowledge, and confidence to shape their futures.

“EduNetwork Partners exists to build that bridge with programs that are practical for schools, appropriate for young people, and aligned with a partner’s larger goals.”