Driftscape is a unique exploration and knowledge platform for our surroundings, available on mobile and the web. Today, more than 60 organizations—including DMOs, RTOs, tourist associations, and others—use technology to provide engaging and instructive travel experiences across North America that cater to the interests of the upcoming traveler generation. Furthermore, the platform provides these businesses with state-of-the-art statistics that help them comprehend their visitors and how they interact with their place.

The CEO of Driftscape, Dan Pronovost, discussed in an exclusive interview with The Business Fortune how his company assists places and organizations in creating unique travel experiences for both tourists and residents.

Driftscape: Where Technology Meets Innovation

Driftscape's innovation culture, which was recently acknowledged as one of the top 10 travel and hospitality solution providers, strongly emphasizes creativity, open communication, and a willingness to take measured risks. All staff members are encouraged to share ideas and try out novel strategies by the leadership. Among our most important cultural tactics for encouraging creativity are:

• Listening to Customers and End-Users: Customers and end users are actively consulted when the Driftscape team introduces new features for its platform. Every partner is treated more like an owner than a client who makes a payment.
• Freedom to Fail: To be innovative, one must accept that not every experiment will be fruitful. The "fail fast, learn faster" philosophy of Driftscape has produced a culture where taking chances and learning from mistakes are encouraged rather than frowned upon.
• Supportive Leadership: A culture that prioritizes innovation begins at the top. No matter the type of project or size, Driftscape founders Dan Pronovost and Chloe Doesburg constantly show their dedication to innovation by giving staff members access to resources, time, and support.
• Cross-Functional Collaboration: Interdepartmental collaboration is encouraged at Driftscape, bringing a variety of perspectives and expertise together to solve problems and come up with fresh ideas.
• Open Communication Channels: Most significantly, Driftscape promotes an inclusive and creative culture by allowing employees to freely express their thoughts and opinions through open channels of communication.

The Priorities for Driftscape to Fulfill the Current Needs in Tourism

Travelers of today seek out the lesser-known tales and distinctive histories of the places they visit rather than simply visiting the same "Top 10" attractions. In order to provide tourists with a free self-guided, multimedia, and gamified exploration platform, our team has been working on developing ad-free software since 2017," stated Dan Pronovost.

"Driftscape's mission is to empower locations across North America by fostering relationships and providing a common platform for them to share their tales. The common single-app experience allows destinations to showcase and market their own distinctive stories while bringing all of our incredible content together."

The main priorities of Driftscape are:

• Digital Storytelling: The main goal of Driftscape is to provide its partners—DMOs, RTOs, CVBs, BIAs, outdoor and cultural organizations, and more—with a digital platform that enables them to digitize the locations and narratives of their destinations in a distinctive and engaging manner. Driftscape displays the rich history, art, and culture of many locales, curates original and entertaining content from local experts, and creates immersive experiences for travelers. With its multiple award-winning mobile and web apps, it also assists in putting these exceptional experiences directly in the hands of explorers.
• Technology Innovation: Driftscape is a trailblazer in the field, introducing state-of-the-art features such as 3D exploration, auto-play self-guided tours, augmented reality (AR) quests, and more to provide users with immersive and enhanced experiences while exploring.
• Preservation and Promotion of Hidden Gems: Driftscape is about more than just showing off our environment; it's about actively protecting and enhancing it. The group strives to make sure that treasures and hidden gems are valued and honored for many years to come.

A "Must-Have" Exploration Tool for People across North America

Driftscape’s award-winning platform (mobile and online app) improves the tourist sector and revolutionizes the way explorers learn about their surroundings. Among the main ways the app makes this possible are:

• Easy Access to Information: Instant access to a plethora of destination-specific information, such as restaurants, local events, attractions, and monuments, is provided to our users. Travelers can gain a better understanding and enjoyment of the destination by rapidly learning about the history, culture, and significance of numerous locations.
• Personalized Recommendations: Driftscape provides individualized suggestions for events and activities based on content selected by a variety of local specialists. This customizing guarantees that explorers receive ideas that coincide with their interests, helping them to find new items that match their tastes.
• Interactive Maps and Navigation: Discovering new places is made simpler for travelers with our digital maps and navigational aids. We lead them by providing wayfinding tools and directions so they can unearth hidden treasures. By enabling explorers to use the offline mode of the app to find remote locations with spotty network connections, Driftscape helps elevate the situation!
• Real-Time Updates: While traveling, having access to real-time information about local events, weather, and other factors is quite helpful. By allowing its partners to use its app to distribute this information to its residents and guests, Driftscape guarantees a more seamless and secure experience.
• Enhanced Engagement with Augmented Reality (AR) and 3D Experiences: Imagine passing past long-lost buildings, ancient treasures, animals in a park, and historical individuals during a museum tour! Snap a selfie with an imaginative beast or in a fantastical setting! Users of Driftscape have access to everything here. Through its innovative features, adventurers can discover more about their surroundings and unlock a virtual world that melds in perfectly with the real world.
• Self-guided Tours: Driftscape allows its partners to map self-guided auto-play audio tours. Travelers can take their time learning about these locations thanks to this feature. The software makes it easy to learn about and enjoy cultural heritage even before reaching the place by enabling users to explore sights and tales from any location.
• Smart Notifications: Even when the app isn't open, Driftscape will notify users when they approach a point of interest while they explore a location. Visitors may find hidden gems they might have otherwise overlooked thanks to these intelligent notifications.
• Opt-In Notifications: This powerful feature will help visitors stay informed about upcoming events, promotions, and new content within their favorite destination.
• Sustainable and Responsible Travel: Last but not least, travel apps like Driftscape help you go green by removing the need for printed tourism brochures.

Roadmap

Travelers' experiences across North America will continue to be improved by Driftscape's ongoing development of new features. With our strong and engaging platform, Driftscape aims to go beyond North America and enable destinations worldwide to showcase their special locations, tales, and experiences. Visitors will plan their trips and visit their favorite locations both on-site and at home by utilizing our all-in-one solution, eventually making Driftscape a household name for all of their travel requirements.

“Offer your visitors exactly what they desire, utilizing a tool they carry in their pocket. Dan Pronovast stated, "Driftscape immerses guests of all ages in fascinating features that enable them to find the hidden treasures, captivating stories, and unforgettable experiences of your place for hours on end.

Driftscape | Leadership

Dan Pronovost, Founder, CEO & Head of Engineering:

Having developed numerous mobile applications for iOS, Android, PC, and the Web, he is a skilled software developer and leader. Dan has successfully launched and led numerous software development teams in the past. As the CEO of Driftscape, Dan has witnessed numerous successful projects and acquisitions in the tech sector, which he is enthusiastic about.

Mr. Pronovost graduated from the University of Waterloo with a distinction degree in computer science.

"With our strong and immersive platform, Driftscape aims to go beyond North America, enabling destinations from all over the world to share their distinctive sites, stories, and experiences."