Global Best Companies to Watch 2025


commonsku: Developing the Promotional Products Industry through Smart, Seamless Solutions

Business Fortune

 

A cloud-based business platform allows teams to view important information from anywhere and communicate more swiftly. Without it, workers can miss important information, work might get unorganized, and decisions might be slow, all of which could be detrimental to the business. commonsku helps companies in the promotional items sector by combining orders, clients, and communication into one system. It makes it easier to talk to clients, manage work, and save time, helping businesses expand and serve their consumers better.

About commonsku

commonsku was built by individuals with firsthand knowledge of the industry's struggles and needs. Established in 2011 to support RIGHTSLEEVE (now a part of Genumark), a reputable promotional items firm, commonsku has grown into an all-inclusive sales and marketing platform for the sector. They currently provide services to 800+ distributors and 100+ suppliers, generating over $1.8 billion in revenue. The business uses technology, community, and connections to support the growth of the promotional items sector. commonsku is dedicated to shaping the future of the promotional products market. They empower their clients and promote creativity and excellence through their vibrant “skummunity” and integrated workflow platform.

Why commonsku

The Connected Workflow Advantage

commonsku is the only cloud-based platform built specifically to eliminate the obstacles and inefficiencies that hold promo distributors back from succeeding. There is no double data entry, smooth team collaboration, and real-time project visibility when your whole workflow—from prospecting to invoicing—is unified. It can help you scale more effectively, close agreements more quickly, and confidently expand your company. Hundreds of distributors have benefited from commonsku's assistance in transforming their businesses through time savings, workflow optimization, team expansion, and confident scalability. They always innovate to keep you ahead of the curve, from strong integrations to ongoing product improvements. commonsku's customer-facing solutions provide you with a competitive advantage by substituting contemporary, captivating experiences for antiquated presentations and dynamic PDFs. They are made to fit everything from individual salespeople to enterprise-level sales teams.

Empower Your Sales Team to Close More Deals Faster

commonsku is made to give your sales staff the easy-to-use tools and insights they need to improve client satisfaction, expedite processes, and dramatically increase performance. The software offers clients portals for smooth communication, simple reordering choices, and real-time order updates. In order to keep deals flowing smoothly from sales to production to invoicing, they also create sales goals, monitor progress, and improve workflows with complete visibility. Make an impression on potential customers with dynamic, adaptable presentations and customized online stores that speed up decision-making and increase conversion rates. In order to engage and convert prospects more quickly, it also uses CRM and marketing interfaces and automates lead import.

Optimize Your Production Workflow with Real-Time Visibility

Promo teams will find commonsku to be incredibly useful if they want complete control and a clear view of every order. It helps you monitor your ongoing work, highlights any problems that require attention, and lets you know what's occurring with each order. Also, it is useful in collaboration with suppliers. With sales, orders, and payments all under a single location, it is easier to keep your staff focused and get tasks accomplished in an efficient manner.  It also assists in that it manages automatically client approvals, tracks changes, and ensures that the process of an order is tracked throughout and until the point of payment. That will allow you to monitor the situation of every order easily, confirm the deadlines, and communicate with the vendors to ensure that everything is on time and that customers are satisfied.

Gain Financial Clarity and Control

commonsku gives you strong options for precise billing, efficient invoicing, and informative reporting. It is aimed at teams that desire to reduce manual labor, enhance the quality of data, and make data-driven decisions that will enable the development of a business. Reducing errors and enhancing communication between the finance and sales teams are two benefits of centralizing order, billing, and invoicing data. Additionally, it seamlessly integrates with well-known accounting programs like Avalara, Xero, and QuickBooks, allowing you to quickly and simply compare your data to ensure that it is accurate and compliant with regulations. In order to obtain profound insights into sales, suppliers, and general financial health, it also enhanced analytics and reporting. Utilize Stripe and Fiserv's integrated credit card and ACH solutions to collect payments more quickly, cutting down on delays and enhancing cash flow.

Catherine Graham | CEO & Co-Founder

Catherine Graham is the co-founder and CEO of commonsku, a cloud-based platform that helps entrepreneurs succeeds by streamlining order management, customer relationships, and team collaboration. With more than 15 years of experience in banking, consulting, and business growth, she has worked at well-known companies like TD Bank, eBay, and A.T. Kearney. Before its 2019 sale to Genumark, Catherine was also the owner and managing director of RIGHTSLEEVE, a market leader in the online segment of the promotional products sector.

“Whether you’re optimizing operations or scaling fast, commonsku gives you all the tools to streamline workflows, delight your clients, and accelerate growth.”


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