Business Fortune
CBR Technology is a Microsoft Business Central Partner that transforms the way Organizations manage, operate, and grow. Founded as CBR Systems in 1988 by Christoph Riechert in Southern California, it offers innovative solutions for businesses. It has over 30 years of experience as a trusted Microsoft Partner delivering scalable ERP and CRM systems and more than 250 successful implementations of improved workflows and automation through Business Central implementation. It has actively managed over 100 organizations by providing training and support across industries using Microsoft platforms and has saved over 60 hours per month for companies by offering automation and real-time insights to boost their efficiency and output. CBR Technology strongly believes in the power of building lasting partnerships for long-term growth.
As a certified Microsoft Partner, the company aims to equip small and mid-sized businesses with the tools, insights, and systems they need to thrive. Focused on trust, clarity, and measurable results, CBR Technology strives to lead every project with purpose and is committed to delivering clear guidance, honest communication, and responsive support that drives meaningful results. By applying a mindset of continual planning, incremental delivery, and cross-functional collaboration, CBR Technology helps modernize business processes using Microsoft’s AI Technologies. Its services are designed to fit varied industries, ranging from cloud ERP setup and AI-enhanced forecasting to data migration and custom development using Microsoft Power Platform tools.
Possessing deep knowledge of Microsoft Dynamics, the company ensures clients receive hands-on support for long-term success. Thus, businesses that partner with CBR Technology enjoy the benefits of Microsoft expertise, tailored deployments, and a proven track record to accelerate growth with a trusted ERP and CRM implementation partner. Among the company's clients are leading global brands, including luxury retailer RH, packaging giant MCC, culinary specialist Amoretti, and software leader Centric, along with several other prominent industrial, healthcare, and materials manufacturers.
Transforming Operations Through Integrated Enterprise Platforms
CBR Technology offers two primary services:
Business Central ERP: Microsoft Dynamics 365 Business Central is an all-in-one ERP platform that unifies finance, operations, and supply chain management. It is built for growing businesses, streamlining workflows, improving visibility, and simplifying processes through secure, cloud-based technology. With flexible tools that scale as clients grow, Business Central helps them work smarter and more efficiently. As an ERP built for growth, clients are helped to unlock long-term growth with scalable ERP solutions tailored to their businesses.
Organizations can improve operations, streamline workflows, and align systems through Microsoft Dynamics 365 Business Central. The platform helps companies thrive by delivering automation, real-time visibility, and comprehensive resource planning. By integrating seamlessly with Microsoft 365, Teams, Outlook, Power BI, and additional applications, Business Central creates a unified environment that simplifies processes, reduces data duplication, and connects departments across the organization. Connected systems empower teams to make faster decisions and elevate operational efficiency at every level. Furthermore, the platform can be tailored to meet exact operational requirements. Through AI programming, extension development, and Power Platform automation, technical teams can design smart tools and workflows that align with existing processes, enabling businesses to scale efficiently without compromise.
Companies can also monitor budgets, cash flow, and financial forecasts in real time using integrated financial management tools. Built-in reporting and analytics keep teams informed and agile, driving smarter decision-making and supporting long-term financial stability. Additionally, organizations can deploy tailored ERP configurations designed specifically for manufacturing, construction, and distribution sectors, supporting unique industry workflows, compliance requirements, and key performance indicators to deliver greater visibility, operational control, and cost efficiency. Finally, teams can access the platform securely from any location via Microsoft’s cloud infrastructure, which protects enterprise data, supports hybrid workforces, and ensures continuous system uptime while removing the burden and expense of maintaining on-premises hardware.
Microsoft CRM: Microsoft Dynamics 365 Customer Engagement is designed to help businesses strengthen relationships, improve sales coordination, and enhance service delivery. With powerful cloud-based tools built for scale and flexibility, it connects clients’ teams, automates workflows, and delivers a complete view of customer interactions so that they can build loyalty and make smarter decisions. Organizations can drive sustainable, customer-centric growth and build lasting client loyalty by leveraging centralized tools designed to manage leads, contacts, and accounts, enabling highly personalized outreach and scalable customer relationships.
Integrated real-time dashboards, intelligent customer segmentation, and automated reporting provide an end-to-end view of client interactions, helping teams prioritize high-value leads and execute data-backed engagement strategies. Seamless synchronization with Microsoft 365, Teams, Outlook, and Power BI breaks down organizational silos, aligning sales and marketing teams to boost campaign effectiveness across every touchpoint. Furthermore, custom CRM workflows and Power Platform automation streamline deal management, automate routine tasks, and ensure operational consistency. Tailored sales pipelines, specialized KPIs, and built-in compliance tracking adapt the platform to complex manufacturing, distribution, and construction operations. Finally, Microsoft’s secure cloud offers flexible remote access, safeguarding customer data while eliminating costly on-premise infrastructure.
Apart from these, CRM Technology also offers complimentary Business Central consultation and Microsoft CRM consultation.
Strategic Core and Operational Purpose
CBR Technology helps businesses modernize their operations with Microsoft Dynamics 365, artificial intelligence, and tailored enterprise workflows. The company fosters trust, clear communication, and ongoing collaboration to empower small and mid-sized organizations while also delivering measurable outcomes through scalable solutions. Internal teams are encouraged to innovate with confidence, backed by ample opportunities for continuous learning and cross-functional alignment in a flexible and forward-thinking environment. Thus, employees imbibe a client-first approach to solve complex challenges faced by the company while consistently maximizing operational output.
Driving Scalable Value and Sustainable Growth
CBR Technology possesses over three decades of domain expertise in pioneering digital transformation for organizations and connecting enterprise systems through cloud innovation. Its expert ERP and CRM deployments play a huge role in helping clients streamline complex processes, optimally manage their resources, and deliver real-time insights across diverse industries. The organization assists clients in making efficient decisions and eliminating slow manual processes by managing their ongoing support, technical development, and technical integrations. Hence, these efforts on the whole play a pivotal role in sustaining long-term business resilience, inculcating stronger customer relationships, and positioning growing enterprises for scalable success.
Christoph Riechert | CEO
