In the fast-evolving world of e-commerce, where product searches and consumer behavior have drastically changed, companies need more than just an online presence to stay competitive—they need a well-orchestrated strategy that bridges the gap between siloed revenue teams. This is where Revenue Operations (RevOps) comes into play, a transformative B2B and B2C strategy designed to align marketing, sales, customer success, support, and finance under a unified framework. By facilitating seamless data sharing and breaking down communication barriers, RevOps ensures that all departments are working toward common goals, driving greater efficiency and business success.

At the forefront of this transformation is Cattle Dog Digital, a pedigree team of Revenue Optimization (RevOps) growth practitioners dedicated to helping B2B organizations, vendors, and partners achieve leak-free funnels and sustainable growth. With a collective experience of over 100 years (that’s 700 dog years), Cattle Dog Digital offers expert guidance, managed services, integrations, and custom development across your entire Rev-Tech stack. The company is known for its fast and efficient full-funnel consulting and implementation, ensuring that your sales, marketing, and finance operations are fully aligned for maximum impact. By leveraging a cloud tech stack and adhering to the highest governance standards, Cattle Dog Digital crafts solutions tailored to your core processes, delivering optimal business outcomes every step of the way.

Revenue Optimization Engine

Enhance your marketing delivery, set up full-funnel analytics, and optimise marketing qualified leads (MQLs) using Salesforce Pardot, Hubspot, Marketo and market leading Martech. Grow and test your digital outreach and strengthen your brand presence. Whether it’s SEO, SEM, website development, UX, email marketing, or content creation services, Cattle Dog is your guide! Together They will define your marketing automation strategy and implement the tools needed to practice first touch to sales, customer service, renewal and upsell; tracking and measuring through the entire funnel.

Receive helpful predictions with Salesforce business intelligence software, Einstein Analytics. Start using powerful analytics capabilities to make informed business decisions faster. Based on your marketing strategy, they will work to implement campaign influence and attribution reporting, informing action all the way through to the middle and bottom of the funnel. Get your Revenue Optimization engines humming with the strategy to back it up. They will work through buyer persona, messaging, and value strategy workshops, build a toolset, conduct process audits, and personalization strategies. With the relevant fields completed, create useful reports and custom dashboards so all teams stay up-to-date about the health of the business.

Full-Funnel RevOp Services

CRM & Sales Ops: Get a 360 degree view of your customers, lead management and optimization, clean workflows and integrations, and real-time reporting and forecasting alongside a clear sales strategy and buyer journey. Proactively manage and know your buying cycle by taking your CRM system to the next level. Get a 360-degree view of the customer and close the loop between sales, marketing, and customer success. Set up a solution that accelerates & fully enables your sales teams. Get the visibility needed to align your sales process with the buyer’s journey. Deep understanding of your GTM approach and models, working together to create business processes, define rules, steps and ownership and map tools to streamline automation. Transform your CS experiences with a digital management solution for greater visibility into customer needs and how best to communicate. Exceed expectations and strengthen your brand.

Develop data-driven, strategic mapping of the unique technology initiatives at your organization. Scale your IT operations with an agile delivery framework and strategically align across business and IT goals. Deploy a custom-built design to improve business processes, customer experiences, analytics, revenue, and competitive edge. Strengthen your digital experience with enterprise-grade solutions. Automating across your business functions is an ongoing adventure. Identify strategies to continually streamline and enhance, leveraging innovative features and fine-tuning processes. Establish Salesforce communities for your market ecosystem, including customers, employees and partners to connect and collaborate. Together they will create clean pay layouts and custom workflows to provide the best end-user experience and gain org-wide adoption, fine-tuning as you grow.

Financials & Operations: Set up your Revenue Optimization engine with revenue management and predictability, reliable management reports, a unified quote to cash process, billing and invoicing, supply chain management, accounting, and financial reporting. Simplify and automate highly configured quotes with accurately integrated data. Accelerate how sales deliver quotes rapidly to close deals. Professional Services Automation automates your business operations, increases internal productivity, ultimately improving customer experiences. Foster a values-based culture and drive customer satisfaction with an approach that embraces agile, collaborative working between development teams and your business. Implement revenue management and accounting systems from quote to cash processes, track bookings and revenue reporting and align to your business goals. Integrate and coordinate all suppliers including manufacturers, distributors, logistics, transportation and IT into one consolidated view so you can streamline activities to achieve cost-savings and scale.

Share the necessary workflow and cross-tool integration for consistent and meaningful reports with data that is reliable and up-to-date. Practice system-wide governance, communicate policies clearly to all administrators and use the system updates, especially for major updates during testing, staging and go-live roll-outs. Create authentic connections with customers, employees, and partners. Effectively build relationships and bridge the gap between your brand and community. Full Salesforce platform development from requirements gathering to custom fields, workflow, time-triggered tasks, email updates, custom tabs and objects to meet your business needs.

Luke Orell | Managing Director

“In a world where seamless operations and aligned goals are key to success, we don’t just optimize your revenue processes—we transform them into a loyal and trusted force that drives your business forward.”