Arity operates as a technology firm with a primary focus on enhancing the intelligence, safety, and efficacy of transportation systems. Through the conversion of extensive data into practical insights, the company empowers its partners to foresee risks more accurately and make informed real-time decisions. This transformation of data aids in predicting potential hazards, thereby facilitating smarter decision-making within transportation realms.

Arity Audiences

It is a product offered by Arity, presents an innovative solution for targeting drivers by assessing various factors such as risk, mileage, and commuting habits. This approach allows businesses to streamline their marketing efforts, eliminating unnecessary expenses, improving customer retention, and ultimately enhancing the overall customer lifetime value.

By leveraging the extensive data derived from over 200 million connected devices, Arity Audiences facilitates more informed and strategic decision-making for marketers. This data-driven tool enables businesses to tailor their digital marketing campaigns based on specific driving behaviors, including distracted driving, hard braking, and speeding. This targeted approach not only boosts marketing return on investment but also ensures that offers align with the actual driving history of each user, optimizing for genuine customer value.

Arity Audiences empowers marketers to reach prospects more meaningfully by delivering messages that resonate with each customer's unique movement and driving experiences. Through this smarter focus on customer behavior and driving patterns, Arity Audiences aims to provide businesses with the tools to create greater value in their marketing strategies.

Arity IQ℠

Arity IQ℠, a groundbreaking solution providing on-demand access to driving behavior insights from tens of millions of drivers, enabling businesses to enhance pricing sophistication and make more informed decisions. With the world's largest driving behavior database tied to claims, Arity IQ℠ empowers organizations to quote prices more profitably, manage risk effectively, and reduce adverse selection.

Manage Risk: By accessing actual driving behavior insights at the quote stage, businesses can effectively manage risk, ensuring accurate pricing aligned with individual driver profiles.

Price Competitively: Increase customer retention by offering competitive rates, leveraging the vast driving behavior database to tailor quotes that align with market demands.

Grow Profitability: Improve the average lifetime value by strategically adding better drivers to the book, resulting in enhanced profitability over time.

Enhance Pricing Accuracy: Arity IQ℠ allows organizations to price risk more accurately during the quoting process, minimizing uncertainties associated with traditional pricing models.

Arity sources data from nearly 30 million connected devices, providing a comprehensive and reliable foundation for assessing driving behavior. The impact of Arity IQ℠ is evidenced by a modeled 16% improvement in lifetime value across various cohorts of actual U.S. drivers, each exhibiting distinct driving risk profiles. This innovative solution equips businesses with the tools to make data-driven pricing decisions, ultimately improving competitiveness, profitability, and customer satisfaction.

Arity Private Marketplace (PMP)

Revolutionizing mobile advertising by leveraging driving behavior-based segmentation to connect marketers with millions of validated drivers. This innovative platform offers a unique approach to reaching target audiences effectively in a privacy-first environment.

Benefits of Arity Private Marketplace:

1. Target Effectively: Marketers can precisely target audiences based on specific driving behaviors, driving distance, commuting habits, and other relevant parameters, ensuring a more tailored and effective outreach strategy.
2. Reach the Highest LTV Prospects: Optimization based on potential customer lifetime value (LTV) goes beyond traditional metrics like clicks and conversions, allowing businesses to focus on engaging prospects with the highest long-term value.
3. Benchmark Easily: The Arity PMP facilitates turnkey execution with key performance indicators (KPIs) based on cost per click (CPC), aligning with established walled garden marketing tactics for seamless benchmarking.
4. Partner Confidently: The fully managed service, from setup to optimization and reporting, instills confidence in marketers, providing a comprehensive solution to meet their advertising goals.

This driving behavior-based mobile advertising network operates through a network of driving-related mobile apps, offering marketers a unique and effective way to connect with their target audience. With privacy and efficiency at its core, the Arity PMP empowers marketers to elevate their advertising strategies, ensuring relevance and engagement in a dynamic marketplace.

Arity Drivesight^®

Drivesight^®, a revolutionary mobile telematics score designed to redefine how risk is assessed and priced for all types of drivers. By leveraging the predictive power of driving behavior data, businesses can now move beyond traditional rating factors and achieve a more accurate and profitable risk evaluation.

Benefits of Arity Drivesight^®:

1. Avoid Double-Counting Risk: Drivesight^® complements traditional rating factors such as territory, age, and credit, ensuring a comprehensive risk assessment without duplication.
2. Predict Frequency and Severity of Claims: The score combines driving data with real claims information, providing a powerful tool to predict future losses with greater precision.
3. Retain the Best Customers: Drivesight^® enables businesses to more accurately price both safe and risky drivers, enhancing customer retention strategies.

Key Achievements with Drivesight^®:

• Avoid Double-Counting Risk: Layering Drivesight^® on existing rating factors helps eliminate the redundancy in risk assessment.
• Predictive Power: Drivesight^® leverages driving behavior data and claims information, offering a predictive model for future losses.
• Enhanced Retention: Accurate pricing based on the Drivesight^® score contributes to better customer retention, aligning business strategies with customer preferences.

Gary Hallgren | President

“We collect and analyze enormous amounts of data, using predictive analytics to build solutions with a single goal in mind: to make transportation smarter, safer and more useful for everyone.”