Revolutionizing the landscape of high-impact advertising, Adnami emerged from Copenhagen in 2017 with a bold vision: to simplify and enhance the global market for impactful digital advertising.

Founded by media house Concept and a tech developer affiliated with the company, Adnami identified a critical need to streamline the complex and time-consuming process of purchasing and delivering high-impact advertising. Over its initial 24 months, the company focused intensely on developing a scalable product that could cater to certified media platforms worldwide, while addressing the myriad challenges faced by advertisers in this niche.

The appointment of Simon Kvist Gaulshøj as CEO in March 2019 accelerated Adnami's commercial expansion. Within just 18 months under his leadership, Adnami achieved a significant milestone, certifying over 25,000 domains on its platform. Today, the company boasts a strong presence across the Nordic region and the UK, with operational hubs in major cities including Copenhagen, Stockholm, Helsinki, Oslo, London, Hamburg, and Paris.

Monthly, Adnami facilitates the delivery of over 1,000 high-impact advertising campaigns through its platform, serving renowned brands such as SaxoBank, BMW, Volvo, and DanskeSpil, among others. The company's influence extends beyond Europe, with increasing interest from publishers and media houses worldwide, particularly amplified during the Covid-19 pandemic. Adnami's formats and technology are already making waves in several European countries and have begun collaborations in Southeast Asia and South America, signaling a promising trajectory of global expansion.

Sonar by Adnami: Transforming Digital Advertising

Adnami introduces Sonar, an innovative platform designed to revolutionize digital advertising through independent attention measurement and ad verification. Sonar empowers advertisers, publishers, and agencies to enhance the quality, viewability, and effectiveness of their digital campaigns.

Why Choose Sonar?

Sonar provides real-time insights into campaign performance, offering metrics on attention, impressions, viewability, time in view, and engagement. It enables stakeholders to identify and mitigate low-quality traffic, thereby minimizing ad waste and maximizing ROI. By measuring attention as a direct indicator of campaign effectiveness, Sonar ensures that every ad dollar is optimized for impact.

The Benefits of Sonar

 Sonar consolidates various metrics—including time in view, engagement, visibility, pixel coverage, and ad position—into a single attention score. This holistic approach provides a comprehensive view of ad performance, facilitating informed decision-making. Adhering to IAB standards, Sonar guarantees accurate viewability measurements while filtering out outliers such as bot traffic. Its seamless integration at the DSP level ensures automatic measurement, simplifying implementation across digital advertising platforms. Moreover, Sonar offers easy data exports compatible with various Business Intelligence environments, enhancing accessibility and usability for stakeholders.

Empowering Digital Marketers

With Sonar, Adnami sets a new standard in the industry, offering reliable, independent third-party verification to measure campaign performance objectively. This technology not only optimizes current ad strategies but also paves the way for future advancements in digital advertising analytics. By leveraging Sonar, businesses can elevate their digital advertising initiatives, ensuring each campaign achieves maximum impact and ROI.

Sonar represents Adnami's commitment to innovation and efficiency in digital advertising, providing a robust solution tailored to meet the evolving needs of advertisers in today's competitive landscape.

Adnami's Proven Video and High Impact Solutions

Adnami offers cutting-edge solutions designed to facilitate the programmatic execution of video and high impact formats, enabling advertisers to execute and deliver attention-grabbing campaigns at scale. Adnami empowers advertisers to seize the first opportunity to deliver their message with impactful video formats. These formats ensure high engagement and optimal viewer attention right from the outset of the user journey.

Midscroll: The popular Midscroll format provides a cost-efficient means to drive attention at scale, effectively capturing user interest as they engage with content on the page.

Skin Format: Adnami's Skin format showcases creative excellence while maintaining 100% viewability throughout the user's browsing experience. It offers a high-performing solution for advertisers looking to make a lasting impression.

Standard Display: Host your standard banners seamlessly with Adnami's Standard Display solution. Measure attention metrics and leverage additional platform features to optimize campaign performance.

Social and Native Formats: Extend your social media campaigns effortlessly using existing assets, ensuring incremental reach and maximizing click-through rates. Adnami's Native format seamlessly integrates ads into the page's environment, providing transparent trading and maintaining control over ad placement.

Choose Your Template: Adnami provides a variety of easy-to-use templates supporting dynamic creatives and responsive designs. Choose the best template within each format to align with your campaign strategy and achieve your creative objectives effectively.

Custom Creative Services: Adnami's dedicated Creative team stands ready to support advertisers throughout the entire campaign lifecycle, from ideation and conceptualization to design and production. Benefit from expert guidance and tailored solutions to maximize the impact of your video and high impact campaigns.

Redefining Impactful Video Advertising

Adnami leverages optimized video formats designed to captivate audiences and exceed traditional engagement metrics. Each format is meticulously crafted to seize user attention, ensuring maximum impact for campaigns. Adnami's solutions are fully programmatic, seamlessly integrating with DSPs to align campaigns with precise objectives and optimize performance dynamically.

Publisher and device agnostic, Adnami's formats adapt effortlessly across diverse platforms, delivering consistent quality and engagement. They prioritize efficiency, offering the lowest cost per attentive second and empowering advertisers with comprehensive video tracking and reporting.

With a range of creative templates and robust metrics including viewability, quartiles, completions, and VTR, Adnami enables data-driven optimizations that enhance campaign effectiveness.

Simon Kvist Gaulshøj | CEO

Transforming digital advertising through revolutionary technology and scalable solutions, Adnami empowers brands to achieve unparalleled engagement and ROI.