Endeavor-Backed Asylum Entertainment Group invested in Soho Studios Entertainment

In the latest investment endeavor by Michaels’ group, they have secured a stake in Dawn Airey’s British production company, Moon&Back Media, as part of their ongoing strategic investments. This move comes on the heels of their previous investment made last September. Notably, this development follows closely after WME owner Endeavor's acquisition of a majority stake in Asylum, signaling a concerted effort to bolster its presence in the non-scripted entertainment landscape through significant mergers and acquisitions. Soho Studios, founded by Lamarra in 2022 alongside industry veterans Paul Sandler and Francis Ridley, has quickly gained traction with its compelling projects. Among its notable works is "The Playboy Bunny Murder," a gripping two-part documentary series commissioned by ITV. Exploring the chilling murders of three young women in 1970s London, the series unfolds against the backdrop of Hugh Hefner’s iconic Playboy Club in Mayfair.

Additionally, Soho Studios has made waves with "Tim’s Listening Party," a podcast originated by The Charlatans' frontman Tim Burgess, which has expanded into successful live events and upcoming podcasts featuring prominent personalities like Line of Duty star Vicky McClure and her husband Jonny Owen. Prior to launching Soho Studios, Lamarra held the esteemed position of Creative Director at Alaska TV, renowned for its acclaimed productions such as "Spy Wars with Damian Lewis" and "Donovan and The Beatles in India." Lamarra expressed enthusiasm about the prospect of collaborating with Asylum, praising their innovative approach to creativity and collaboration.