20 Most Admired Companies of the Year 2020
Business Fortune

Financial Gravity, a dynamic player in the financial services industry, stands out by offering a diverse range of services that cater to both individual and business financial needs. From wealth management and tax planning to business consulting and estate planning, Financial Gravity provides an integrated approach to financial services. Established in 2002 and headquartered in Austin, Texas, the company is committed to delivering high-quality financial strategies powered by innovative technology. With a focus on customer satisfaction and long-term results, Financial Gravity’s offerings are designed to address the evolving needs of its clients, positioning the company as a leader in the industry.
A Comprehensive Financial Partner
Financial Gravity is not just another financial services firm. With a strong commitment to helping clients navigate their financial landscapes, the company offers a wide array of solutions, including brokerage services, wealth management, estate planning, tax planning, family office services, risk management, and financial advisory services. What sets Financial Gravity apart is its ability to seamlessly integrate these services, allowing clients to benefit from a cohesive strategy that covers all aspects of their financial lives.
By focusing on leveraging the latest technologies and staying ahead of market trends, Financial Gravity ensures that clients receive not only the best financial strategies but also the tools needed to make informed decisions. The company’s proprietary technology, including four SaaS applications, is designed to support advisors and clients alike in achieving their financial goals.
Innovative Technology and Financial Solutions
One of the key differentiators for Financial Gravity is its investment in proprietary technology. These innovations, such as the Best Interest Analysis (BIA), Real Risk Meter, Incomize income planning program, and the Tax Master Network (TMN), provide clients with sophisticated tools to make informed decisions and manage their financial portfolios effectively.
Best Interest Analysis (BIA): This tool simplifies the process for advisors to show clients why a particular recommendation or strategy is in their best interest, helping clients understand the trade-off between risk and reward.
Real Risk Meter: A unique feature that helps clients align their expectations with the realities of investment outcomes, ensuring they understand the level of risk involved in their strategies.
Incomize Program: A proprietary income planning tool that gives clients a roadmap for retirement, ensuring they can live comfortably without fear of running out of money.
Tax Master Network (TMN): This program provides business owners with advanced tax planning solutions that have been proven to result in significant savings—at least $22,000 annually for the average business owner.
These cutting-edge tools, combined with industry-leading platforms like Orion, Laserfiche Cloud, and Salesforce Financial Services Cloud, enable Financial Gravity to provide comprehensive, forward-thinking solutions to clients in a highly competitive financial market.
Financial Strategies and Personalized Solutions
At Financial Gravity, the focus is on creating financial strategies that align with each client’s unique needs and goals. The company uses a holistic approach to ensure that every client receives the best possible advice and service across all areas of their financial life.
Some of the key strategies used by Financial Gravity include:
Secure Investments: Financial Gravity carefully selects investments based on thorough research and long-term trends, focusing on well-established businesses with trusted brands and quality products.
Low-Cost Solutions: The company ensures that clients are not burdened with excessive fees, which can undermine investment returns over time.
Tax Minimization: Financial Gravity uses tax lot harvesting and strategic investment placement to reduce tax burdens and maximize client returns.
By incorporating these strategies into customized financial roadmaps, the company helps clients make informed decisions that will benefit them both in the short and long term.
Looking Ahead: Future Innovations and Services
Financial Gravity continues to innovate and expand its offerings to meet the needs of its clients. Recently, Sofos Investments, one of its portfolio companies, introduced a new proposal generation mechanism that combines managed money with equity-index annuities, offering clients a more cohesive investment proposal. This innovation is part of the company’s ongoing efforts to provide clients with unique value propositions that set them apart from competitors.
With a comprehensive suite of services, cutting-edge technology, and a client-focused approach, Financial Gravity is revolutionizing the financial services industry. By bringing together the best financial solutions and integrating them into personalized strategies, Financial Gravity helps clients achieve their financial goals and secure their futures. Under the leadership of Scott Winters, the company continues to lead the way in providing innovative financial services that meet the needs of businesses and individuals alike.
Visionary Leadership: Scott Winters, CEO
Under the leadership of Scott Winters, Financial Gravity has grown into a leader in the financial services industry. With a wealth of experience in wealth management, fintech, and leadership, Scott has played a pivotal role in the company's success. His track record includes co-founding and growing a wealth management and fintech firm that became one of the fastest-growing companies in the U.S., with over $2 billion in assets under management and more than 20,000 clients.
Scott’s leadership philosophy emphasizes the importance of using technology to deliver superior services and maintaining a client-first approach. As CEO of Financial Gravity, he continues to push the company to innovate and provide best-in-class solutions to clients, ensuring they have the tools they need to achieve financial success.