Business Fortune
The world has changed quickly, but not always in a way that is inclusive or equal. Although the development paradigm is always evolving, there are still significant problems. The most important issue facing the globe now is the empowerment of women. Global socioeconomic progress has been shown to accelerate when women are educated and empowered. Due to their diverse responsibilities as daughters, mothers, wives, and caretakers for both young and elderly family members, Middle Eastern women, on the other hand, have the lowest rates of labor force participation in the world.
The Middle East boasts the highest proportion of female entrepreneurs worldwide, per a poll. Rather than a strong desire or the necessary skills, women in the Middle East are more likely than men to pursue entrepreneurship since there are fewer options available. In the Middle East, wage work is hard to come by, particularly for women, who are more likely to have less formal education and to experience discrimination based on their gender throughout the hiring process.
Compared to men, women in the Middle East have historically been marginalized and assigned to lower-level jobs in the professional sector. Their access to necessities was severely restricted. Conversely, women are crucial to the reconstruction and revitalization of the Middle East's economy. Due to the exorbitant cost of living and dire economic circumstances in many Middle Eastern countries, women have been encouraged to step outside of their comfort zones and start their own businesses, which has improved the region's overall economic standing. Women's perspectives and experience are needed in many fields. Education, well-being, beauty, and fashion are just a few of the worldwide domains that competent women have revolutionized and occupied.
However, a number of formidable female business owners are quickly improving the climate. Tanaz Dizadji of Brand Ripplr is an example of a woman entrepreneur. The top influencer marketing platform in the MENA area, Brand Ripplr, offers end-to-end strategy and campaign management services for influencer marketing campaigns supported by analytics and data. With more than 60,000 influencers from 28 different countries on the site, Brand Ripplr assists both domestic and international brands in achieving their social media marketing objectives.
Helping brands in the Middle East with influencer marketing: Meet Tanaz Dizadji
Since its introduction in January 2016, Insydo, a search-centric city guide that offers curated suggestions, has grown to receive over 500,000 unique visitors each month, thanks to the efforts of its creator and CEO, Tanaz Dizadji. Over the past two years, the content platform has received a great deal of praise in the UAE for its novel approach to branded narrative and video content.
Tanaz started her second business, Brand Ripplr, a micro-influencer marketplace for the Middle East, in September 2017. With its creative approach to a significant business issue, the tech platform—which has already attracted a sizable investment from OLN—is poised to agitate the local advertising community. Within weeks of its creation and launch, the platform—which automates and simplifies the whole influencer marketing process for the MENA region—was named a favorite startup at Web Summit 2017.
Tanaz began her work as a chartered accountant in investment management at PwC in London after earning a BSc in Accounting and Finance from the University of Warwick. Tanaz oversaw charitable and creative initiatives for the Elephant Parade and START while serving as Omnicom Media Group's Director of Corporate Social Responsibility before entering the technology sector. She developed her leadership skills and acquired a great deal of marketing experience here, which helped her later on when she started her own firm.
Due in large part to Tanaz's agility, vision, and reactionary attitude to global media transformations, two revolutionary digital media platforms that have gained prominence in top business magazines, conferences, and award ceremonies as well as having a regional influence have been successful.
Tanaz, who has achieved success in her field, takes a proactive stance in her efforts to play a significant part in the startup scene and expand the vibrant entrepreneurial community in the United Arab Emirates. She frequently gives speeches at gatherings and uses mentorship programs and one-on-one coaching to share her expertise in business with budding business owners.
Helping brands reach their marketing goals on social media channels: Introducing Brand Ripplr
Brand Ripplr is the top platform and talent agency in the world. They execute your influencer marketing plan by fusing data-driven insights with innovative campaign ideas, all made possible by their custom technology and skills.
Brand Ripplr’s Mission
To be the undisputed leader in the area of influencer marketing, make sure that companies collaborate with the ideal influencers to produce interesting content that appeals to and converts the target audiences.
What Brand Ripplr Stands For
- Deliver a world-class service.
Excellent client and influencer service is the only thing the company will settle for.
- Technology is their weapon.
The team has a strong commitment to using technology to transform the influencer marketing industry.
- Set the trend.
Leading the industry in education and innovation, Brand Ripplr creates powerful influencer marketing.
- Empower their people.
Brand Ripplr makes personnel investments to foster an atmosphere of ongoing professional development and business expansion.
- Agility
Continuous incremental change is what Brand Ripplr aims to achieve by identifying the more intelligent course of action.
Brand Ripplr’s Team Values
- Find a better way.
In order to constantly seek out better ways to do things, whether it's providing excellent customer service or enhancing their platforms and services, Brand Ripplr leverages the combined creativity and entrepreneurial spirit of their team.
- Build something great.
Employees at Brand Ripplr put in endless effort to identify solutions that benefit both the business and its customers. The company is dedicated to creating something amazing for their clientele.
- Win together.
People who are part of Brand Ripplr's culture 'own' the decisions they make. The company's differences work to their advantage, inspire innovative ideas, and enable them to satisfy the needs of every customer.
Meet the Founder and CEO
Tanaz Dizadji is the Founder and CEO of Brand Ripplr.
