Business Fortune
Sports have always been about more than what happens on the field. They are about communities, loyal supporters, unforgettable moments and the feeling of being part of something bigger. But in an increasingly digital world, getting those moments in front of an audience can be just as important as creating them.
That is where SolidSport comes in.
About Solidsport
The sports technology company has built its business around a straightforward idea: every sport deserves an audience. From clubs and leagues to national and international federations, SolidSport provides technology and services designed to help sports organizations stream games, manage content, reach fans and create new commercial opportunities.
The company describes its approach in three words: Stream. Own. Grow.
SolidSport’s story goes back to early streaming experiments in 2007. Since then, the company has developed into a sports technology platform combining streaming infrastructure, OTT experiences, production tools and distribution. According to the company, its network now supports more than 5,000 clubs and rights holders across more than 15 countries, with more than 100,000 games broadcast annually.
A Platform Built Around Ownership
At the heart of SolidSport’s offering is the idea of ownership.
For many sports organizations, particularly those outside the biggest professional leagues, broadcasting a game can be complicated. There are cameras to consider, production requirements, distribution, audience management and increasingly, questions about how that content can generate revenue.
SolidSport brings many of these elements together under one ecosystem. Its platform is designed to let rights holders control their content and distribution while using tools for monetization, sponsorship and audience engagement. The company supports both automated and manual production, while offering models such as pay-per-view, subscriptions and revenue sharing.
The result is a model aimed at making sports broadcasting more accessible without stripping away the commercial value of the content.
SolidSport says its platform has returned €30 million to sport, has 2.5 million registered users and streams around 150,000 matches every year.
Products Designed for Different Levels of Sport
SolidSport’s product portfolio is built around three main offerings: Federation 360, Club TV and League 360.
Federation 360
Federation 360 is designed for organizations overseeing an entire sporting ecosystem. Rather than treating leagues, clubs, teams and districts as separate digital islands, the platform brings them together.
The centralized setup allows federations to manage content and distribution while giving individual clubs and leagues the ability to operate within the same infrastructure. It also supports revenue models based on subscriptions, pay-per-view and partnerships, while providing viewing data and insights that can help organizations make better decisions.
For a large federation, that kind of structure can make the difference between having hundreds of disconnected digital operations and having one recognizable home for the sport.
Club TV
Club TV takes the idea in a more personal direction.
The product gives individual clubs their own branded channel where they can bring together live matches, replays, highlights, interviews, press conferences and studio content. Instead of relying entirely on third-party platforms to reach supporters, clubs can create a direct relationship with their audiences.
There is also a commercial angle. Viewing data can provide insight into fan behaviour, while sponsorship opportunities can be activated around the club’s digital content. For clubs looking for new ways to engage supporters and build revenue beyond matchday, that creates plenty of possibilities.
League 360
League 360 is aimed at competitions that want their own digital destination.
The platform brings together matches, highlights, statistics, clubs and other league content, creating a consistent experience for supporters while allowing the league to maintain control over branding and distribution.
Like Federation 360, it also supports subscriptions, pay-per-view and partnerships, alongside data driven insights.
Services That Go Beyond Streaming
Technology may sit at the centre of SolidSport’s business, but the company also offers services intended to take much of the operational pressure away from sports organizations.
Its service portfolio includes production and AI camera solutions, operations, customer support, customer success, marketing and sponsorship services.
Its production offering is particularly broad. At the entry level, Foundation Production allows clubs to use smartphones or tablets, with automated graphics and optional commentary. For organizations looking for greater automation, AI Production uses fixed or mobile camera solutions to create broadcasts with remote commentary and graphics.
There is also Hybrid Production, which combines AI multi camera setups with manual cameras, remote commentary and remotely produced highlights. At the premium end, SolidSport offers full scale broadcast production with multiple Full HD cameras, expert commentary, advanced graphics, replay handling and remote production workflows.
That range is important because not every sports organization has the same budget or broadcasting ambitions. A grassroots club and a major event should not have to use the same production model.
A Digital Home for Fans
SolidSport also has its Custom Sport Apps, designed to bring the different pieces of a sports experience together in one branded environment.
The concept is straightforward: instead of asking fans to jump between different services for matches, statistics, fixtures and team information, organizations can create one digital home for their sport. The apps can include live and on-demand games, real-time statistics, player data, standings, teams, clubs, fixtures and live results.
Push notifications add another layer of engagement, allowing fans to receive match alerts and updates directly through the app.
Perhaps most importantly for sports organizations, the experience is customizable. Federations, leagues and clubs can adapt colours, structure, communication and content to reflect their own identity rather than presenting supporters with a generic platform.
SolidSport’s appeal lies in making sports broadcasting feel less like an exclusive industry and more like an accessible digital opportunity.
Its products give federations, leagues and clubs different ways to manage and distribute content, while its production and support services help organizations handle the practical side of broadcasting. Its custom apps then extend that experience into a dedicated digital environment for fans.
