Sara Moorthy, the Managing Partner and founding member of Leavened, is a force to reckon with in the world of performance marketing, media, and data analytics. With over 20 years of experience, Sara’s expertise lies in crafting strategic marketing plans, building robust infrastructures for measurement, and implementing tools for impactful campaign analysis.

Her illustrious career spans roles at top agencies like DraftWorldwide (now FCB), Y&R/Wunderman, McCann Relationship Marketing, and Publicis. In 2006, she co-founded a digital and CRM agency in San Francisco, which achieved remarkable success before being acquired. Throughout her journey, Sara has collaborated with iconic global brands like Google, Microsoft, Toyota, and Adobe. Her stellar work has earned prestigious awards, including an Addy Award, a ONE Show Interactive Award, and several ECHO Awards.

A graduate of Indiana University’s Kelley School of Business with an MBA and a Master’s in International Business from Pepperdine University, Sara seamlessly blends academic rigor with industry acumen. Her leadership drives Leavened’s mission to revolutionize marketing with data-backed insights.

Leavened’s Catalyst for Business Growth

Leavened is not just a marketing solutions provider; it is a transformative force that helps businesses achieve scalable growth. Taking inspiration from the concept of "leavening agents" in baking, which cause dough to rise, Leavened applies this philosophy to marketing—elevating strategies to deliver exceptional results.

Central to Leavened’s approach is its innovative Marketing Mix Modeling (MMM) solution. This cutting-edge platform identifies the precise contribution of each marketing tactic to key performance indicators, empowering businesses to make data-driven decisions with unmatched confidence.

Innovating Marketing Mix Modeling with Iterative Hypothesis Testing

Leavened has revolutionized traditional Marketing Mix Modeling through its proprietary Iterative Hypothesis Testing Engine (LIHTE). Unlike conventional models that offer limited perspectives, LIHTE performs millions of model tests within hours, delivering comprehensive and unbiased insights. By eliminating guesswork and providing real-time data analysis, Leavened enables businesses to optimize their marketing efforts efficiently and effectively.

With LIHTE, marketing experts and decision-makers no longer rely on static, delayed reports. Instead, they engage directly with dynamic insights, driving faster and more informed strategies for growth.

Comprehensive Solutions to Elevate Your Marketing Strategy

Leavened’s offerings span the entire spectrum of marketing optimization, providing tailored solutions that align with diverse business needs. Its Media Audit & Assessment tool evaluates how marketing efforts impact sales, uncovering the true incremental value of each channel without compromising consumer privacy. The Market Forecaster allows businesses to predict outcomes, compare strategies, and maximize ROI with precision.

Leavened’s Placement Boost solution goes beyond strategic recommendations by delivering placement-level insights, helping businesses refine their campaigns in real time. The company’s solutions are designed to ensure continuous growth, adaptability, and long-term success.

Leavened’s Game-Changing Self-Service Solutions

What sets Leavened apart is its commitment to transparency and accessibility. Unlike traditional MMM solutions that often operate as "black boxes," Leavened offers a cloud-based SaaS platform that empowers brands, agencies, and analysts to access its entire product suite directly. Businesses benefit from one-on-one training and a user-friendly interface, making advanced marketing tools accessible to all.

For organizations that prefer outsourcing, Leavened provides fully managed and partially managed options, ensuring flexibility and tailored support for every client.

Driving Scalable Growth with Cost-Effective Solutions

Leavened’s innovative approach significantly reduces the cost of traditional marketing mix modeling while enhancing efficiency. By leveraging its Iterative Hypothesis Testing framework, the company delivers measurable results at a fraction of the cost, making it a preferred partner for brands seeking impactful, scalable solutions.

The innovation behind Iterative Hypothesis Testing not only enhances efficiency but also reduces costs significantly. Whether through bundled services or self-managed options, Leavened ensures that its solutions are accessible to businesses of all sizes. With a focus on scalability, precision, and impact, the company has become a trusted partner for organizations seeking to optimize their marketing efforts and achieve sustainable growth.

Sara Moorthy’s leadership has not only shaped Leavened but also set new benchmarks for the marketing industry. Her ability to combine strategic foresight with actionable insights has enabled countless businesses to achieve incremental growth. Leavened, under Sara’s stewardship, continues to redefine the marketing mix modeling space with solutions that are fast, transparent, and results-oriented.

Empowering Businesses to Rise with Leavened

Under the visionary leadership of Sara Moorthy, Leavened has emerged as a beacon of innovation in the marketing industry. The company’s unique combination of cutting-edge technology, transparent solutions, and actionable insights helps businesses navigate the complexities of modern marketing with confidence and clarity.

Leavened doesn’t just optimize marketing strategies—it transforms them. By turning data into growth, Leavened ensures its clients don’t just rise—they soar.

Sara Moorthy | Managing Partner

"True growth comes from data-driven insights and fearless innovation. At Leavened, we empower businesses to rise, one strategic decision at a time."