Business Fortune
Creating a tangible connection between the clients’ brand and its global fans is far more than a matter of just translating the words from the clients’ native-language campaigns. It’s about speaking to them in their language, culturally and emotionally. But if the clients get it right and speak to them in a way that shows how important they are to the clients, the results can be phenomenal – and the clients might well create thousands of passionate new fans too. The team operates for the clients all over the world. The global network is one of the key assets. The aim is to enhance the global visibility and engagement of sports and entertainment brands/rights holders across various social networks. By leveraging the expertise, the team provides a distinctive and captivating experience for international fans that follow the customers on their digital platforms. The focus extends beyond mere engagement, as the team offer innovative monetization solutions tailored to the diverse communities of international fans. Through these efforts, the team empowers sports and entertainment brands to maximize their reach, strengthen fan connections, and unlock new revenue streams on a global scale. The team enables all sports & I-Gaming organizations to connect to international markets in the fastest and most cost-effective way.
Services the company offers the clients
Community Management: The multilingual agency accompanies the biggest sport brands on Social networks. Facebook, Instagram, Twitter, TikTok have no secrets for the team, as much on content strategies as on the management, animation or moderation of the clients’ social networks. Thanks to the team of social media and community managers’ native to the targeted countries, the team supports the clients in the management of their digital communication at the national and international level. With more than 60 employees, the team now covers more than 50 countries and offer the clients quality support, always based on creativity and the ability to adapt to the specificities of each market.
The teams are made up of experts in communication and media relations. The international consultants are native speakers of their own countries and are fluent in the language as well as in the cultural, social and economic specificities of their countries. They are also perfectly familiar with their local media universes (print, online, audio, blogs and social networks). The strategy and animation of the clients’ networks have one main objective: to unite Internet users around the clients’ brand, the clients’ organization, whether in B2B or B2C, and to create an active and qualified community that will follow and support the clients. The team monitors the activity of the clients’ networks and their statistics on a daily basis, the team observe the figures for the clients’ sector of activity and those of the clients’ competitors, and the team report to the clients during regular reviews. This is the assurance for the clients to know the clients’ social media progress, and for the team to refine the strategies put in place to improve results.
Localised companies: Innovative digital campaigns are often the ones that show an overflowing imagination, while being simple and effective in their realization. Relying on the experience in conducting digital campaigns on different social networks, the team offers the clients to manage and direct the clients’ campaigns using the tools, techniques and know-how, while having the possibility to measure performance. The team makes sure that the messages sent through the different distribution channels are clear and limpid, while showing a certain amount of imagination.
Because advertising on the Internet is different from what the clients see on the small screen, and because Internet users are a highly critical audience for content and advertising, the team uses the feedback to maximize the impact of the clients’ campaigns. As part of the strategy on digital campaigns for businesses, the team offers the clients various options, on a contract or fixed-price basis, to carry out the messages the clients want to convey on the web, relying on the power of social networks. The more a campaign is included in its message, the more it will be shared by Internet users and the more the clients will have the chance to see visitors turn into customers. Depending on the clients’ objectives, SAMBA DIGITAL offers differing visibility with the network of international influencers. With quality collaborations, whatever the clients’ sector of activity, the international experts will know how to target influencers that perfectly match the clients’ brand to enhance it to the maximum.
Growth Services: SAMBA DIGITAL specializes in traffic generation and qualified lead generation for brands. The team is attentive to the issues of its clients and puts its experience, network, technical tools, energy, ideas and enthusiasm at the clients’ service every day. Depending on the clients’ business issues and key indicators, the team develops “tailor-made” actions to effectively develop the clients’ business on the web at a controlled cost. All the digital actions are therefore business and ROI oriented. Whether it’s a business launch, monetizing the clients’ app, or deploying marketing campaigns, the team put in place the strategies the clients need to achieve the clients’ goals.
SAMBA DIGITAL accompanies clients in the activation of their sports partnership. In order to bring to life, the actions of sponsoring, it is important to give meaning to this commitment and to set up well-defined story telling. Depending on objectives, the agency recommends communication actions (media, digital, events…). Creativity is the word of order: experience, emotion, immersion. SAMBA DIGITAL has the know-how, experience and networks to support clubs, champions, events and sports institutions wishing to optimize their commercial resources.
Frédéric Fausser, CEO
