Business Fortune
“We’re on a mission to improve the safety, accessibility, and productivity of surgical care.”
In an arena where access to healthcare varies widely, with quality which has varying degrees, Proximie represents the major innovation force. A firm inspired by the need for bringing in equitable health care, Proximie bridges the gap between patients and practitioners using the best new surgical techniques with innovative tools in the digital world. Proximie's solutions present an incomparable opportunity in the healthcare industry that faces complex challenges, from workforce shortages to the need for specialized training, to make a step forward in improving patient outcomes and empowering medical professionals around the world.
Proximie, which aims to democratize healthcare expertise, has developed a platform that borders the OR by applying a combination of telepresence, content management, and advanced data insights to bring remote expertise directly into ORs to improve patient care through a holistic digital ecosystem. It has already touched thousands of hospitals and medical professionals to prove that effective and collaborative health care is not a geography-related issue but is instead within reach.
Founded by Dr. Nadine Hachach-Haram(CEO), a practicing surgeon with a passion for global health equity, Proximie strives to democratize surgical expertise by virtually connecting healthcare professionals worldwide. Dr. Hachach-Haram's leadership combines deep medical insight with visionary innovation, driving Proximie to deliver solutions that bring advanced surgical training and real-time expertise to underserved areas, ultimately enriching healthcare standards and making quality care accessible to all.
Enhancing Global Surgery through Live Expert Guidance
Telepresence
Telepresence makes it possible for medical experts to virtually connect to surgeries happening anywhere in the world and provide live guidance and consultation. Proximie's solution, unlike traditional telehealth tools, isn't merely meant for viewing an operation but for a more dynamic, active participation—experts can annotate and interact with the surgical site to guide surgeons in real-time. This collaborative model will enable experienced surgeons to train others across continents, thereby decentralizing high-quality surgical education. Dr. Arjun S. Takhar, Consultant Hepato-Pancreato-Biliary Surgeon at University Hospital Southampton said, "Platforms such as Proximie are the future of surgical training. I cannot envision a scenario where such platforms will not form part of gold standard training in the next 3-5 years.”
Content Management
Wherein a healthcare provider can create, store, edit, and distribute video content. That way, Proximie had turned every surgery into a source of education. It produced high-definition video recordings of procedures for sharing and reviewing in order to continuously learn and enhance skills. This access to curated surgical content has been priceless, especially for new medical graduates and trainees. Katie Hughes, Core Surgical Trainee at Queen Victoria Hospital, describes the transformative impact this tool has had: "Proximie provides a brilliant way to teach and learn surgical skills remotely and has facilitated life-saving surgical treatment worldwide.”
Data Insights
Proximie is making surgery not only teachable but also continuously improvable. The company captures data on every interaction inside the OR and delivers insights in terms of performance, efficiency, and safety. The analytics improve operational procedures for hospitals and benchmark their performance. Meanwhile, the medical device companies make use of this data to speed up product adoption with firsthand opportunities to observe how devices are utilized in real time, garnering feedback directly from the point of care.
Other than the technical solutions, what differentiates Proximie is a focus on partnerships. The company works with health-care providers, leading academic institutions, and medical device companies globally. More than 800 hospitals and 40 medical device organizations are Proximie's partners. Proximie isn't just building technology; it's building a community focused on improving health care outcomes for everyone around the world.
Leading with Heart: Women Transforming Health Systems Worldwide
Dr. Nadine Hachach-Haram, Founder & CEO is a practicing surgeon who has deep knowledge of the opportunities and gaps in healthcare systems. Her vision for Proximie is based on a realization as to how hard it was for expertise to reach areas needed most. Dr. Hachach-Haram recognized that lives cannot be saved but instead, lives can be saved through knowledge, which can be passed on instantly and effectively. Her work in surgery, which she pairs with an interest in global health equity, has endowed her with a unique perspective-precisely this perspective has driven the mission and success of Proximie.
The root of Dr. Hachach-Haram's leadership approach lies in the delicate balance of ambition and empathy. She is as excited about scaling Proximie as a business as she is about its platform being a tool for good, reaching underserved areas and closing gaps in care. She talks about the need for technology to provide human warmth and expertise across borders. Dr. Miriam Redleaf, Professor of Otology at the University of Illinois, emphasized this point: “Having used Proximie in Ethiopia and in the US during the pandemic, the main role of this technology is to bring people closer together emotionally.”
Under Dr. Hachach-Haram, Proximie is poised to redefine the future of surgery and health care as a whole when applied technologies, expertise, and human compassion converge towards defined goals. In the words of Dr. Hachach-Haram, “We’re creating a system change in healthcare by digitizing the world’s operating rooms.”
