Business Fortune
Mongoose is an integrated sports & entertainment marketing agency, with a global footprint, that out wits, out thinks and out plays the competition. The team goes deeper. Putting people at the very heart, the team has the skills and tools to understand the clients’ audience unconscious behavior and decision-making process to ensure the solutions establish a genuine connection on a more emotional level, no matter what the platform. The team provides brands with strategic communications campaigns and creative hybrid activations. The team provides rights owners with commercial partnership sales expertise and consultancy. The team creates interactive engagement with audiences through creative content and design. New opportunities for consumers and fans to engage with the clients’ brand, fostering relationships, building participation, and converting top level awareness into bottom line results. The motto of the Mongoose family is to run and find out. The team combine this hunger for knowledge and insight to deliver the best sports sponsorship, PR, digital and activation campaigns, using the years of industry experience and make sure the team run like no other. The team of specialists has senior experience at some of the largest global brands, most renowned events and award winning agencies and is here to help out-think, outwit and outplay the clients’ competitors.
Services the company offers
Commercial: The dedicated team has decades of sponsorship sales experience delivering over £30 million in revenue for clients and rights holders. The team offer an end to end sales process - Deep diving into each property, deconstructing and building back up again, identifying and unlocking the value proposition and finding untapped revenue streams and opportunities. The team makes sure the clients’ property is ready to go market, perfectly positioned and priced appropriately before the sales team go to market on the clients’ behalf. The database of over 12,000 decision makers ensures that every approach is qualified and targeted, driving results and delivering partners at all levels. When it comes to identifying, unlocking and monetising the value proposition for the rights holders, the team of specialists has experience of working with some of the largest global brands and most renowned events worldwide. The team offers an end to end solution, from defining sponsorship propositions to taking them to market and securing new revenue streams for the clients.
As an agency, the team firmly believes in purpose driven sponsorship. Not only does a clear purpose hold obvious benefits regarding affinity levels amongst consumers but research shows purpose-led brands stand to grow at twice the rate.
Communications: The team makes the clients’ brand famous, drive talkability and successfully set the clients’ brand apart from the competition, but most of all, the team deliver communications that support the clients’ business ambitions. Mongoose has a dedicated team of communications specialists that help tell the strongest stories in the smartest ways. The brands are at the heart of the ideas the team create, and the team ensure assets are sweated effectively to make sure that media, influencers and consumers are talking, sharing and writing about the clients.
From start-up launches to working with established global brands, Mongoose has the depth and breadth of experience to design a 360 communications approach to enable the clients’ business to grow and flourish. The team understands social media inside out, and each of the campaigns is driven by research, giving the team actionable insight to drive community growth. The team knows which social platforms will deliver the best ROI for the clients’ business, whether it’s for fan acquisition, customer engagement, and increasing brand awareness or simply to drive traffic. As an award-winning PR agency, great story-telling is at the heart of what the team does, and the team focuses on developing creative concepts that will give the clients’ brand the edge in an often crowded marketplace.
The team designs 360 campaigns to trigger audiences into action. Every client is unique, but regardless of sector, objective or target audience, the team always works on B2P – Business to People. The team aim to maximise the consumer’s engagement with the clients’ brand – creating memorable content and experiences so they gain a greater awareness of the brand that has a lasting effect on them. Whether this is done through creative campaigns, influencers or brand ambassadors, the team aims to forge lasting connections with the clients’ target audience. The role is to sit at the heart of any sponsorship, making sure the assets are leveraged to the maximum and that the team is a true extension of the internal client team. The team implements and deliver campaigns from grassroots to international levels, including budget management, amplification proposals and evaluation reports.
Meet the leader behind the success of Mongoose
Chris O'Donoghue, CEO
Chris has spent the last 15 years living the mongoose way - running and finding deals within sports and entertainment marketing, PR and comms. He has driven key client sponsorships with the likes of Rolex, Heineken, Sony, Aberdeen Standard and Thomson Reuters through a variety of different disciplines including Sailing, Golf, Cycling, Triathlon and Expeditions. Chris also leads all of the military sports work the Agency is renowned for.
Chris’ main passion is tennis and while his backhand needs a fair amount of work, he has secured and managed some of the sport’s biggest sponsorship programmes, including being responsible for the sponsorship assets for the WTA globally, the ATP and The ATP Champions Tour. Since moving from Waterford, Ireland to the UK 15 years ago, Chris’ Irish accent has progressively diluted. His sea legs continue to be terrible but his time to run 5k is improving.
