The word hospitality is derived from the Latin word ‘hospes’ which means host, guest, or stranger. This is the gist of hospitality, extending a warm welcome to guests or providing a home away from home. The tourism and hospitality business is a broad sector that encompasses all economic operations that either directly or indirectly relate to or rely on travel, tourism, and hospitality.

Hospitality represents one of the earliest industries, dating back to biblical times with innkeepers and taverns that originated in Europe, with Switzerland as one of the first countries to build unique accommodations and services for visitors.

This industry is one of the world's most resilient, flexible, and dynamic industries. It is a constantly changing industry that integrates technology and innovation to enhance the visitor experience. One such brand that has set a high benchmark for hospitality is Evolution Hospitality.

Benchmarker in Hospitality

Evolution Hospitality curates a diverse mix of autonomous, lavish, boutique, lifestyle, and soft-label hotels, along with eateries, bars, and lounges across North America, to deliver unique lifestyle experiences and drive performance.

Founded in 2011, Evolution Hospitality provides management, idea development, and marketing services for hotels and restaurants. Their hotel management organization recruits top people with an emphasis on personal and professional development, as well as the three revenue, sales, and marketing functions. The primary aim is to lead the industry in top-line revenue performance, improve efficiency, satisfy our customers, and place a strong emphasis on the center of the page for owners.

From new construction to restructuring, reflagging, and rejuvenating hotels, we are masters at adding value from the start. They have great connections with all major brands and are knowledgeable about Marriott's Autograph Collection, Hyatt's Unbound Collection, Hilton's Curio Collection, Tapestry, and Canopy properties.

Evolution is one of the divisions of the Aimbridge Hospitality Group. But Evolution is certainly the one that stands out from the rest. This might be because of the intense passion the team has for their culture. They are not scared to test out new innovations and their expertise covers every inch of the industry.

Helping Businesses and Craving Customer Satisfaction

In the ever-competitive world of hospitality, success relies on proper strategy, customer satisfaction, and efficient and precise operations. Evolution Hospitality is a key player in this sector because of its broad range of services, which ensures a good customer experience and maximizes returns.

Premier – Lifestyle Hotel Operator

They distinguish themselves by an entrepreneurial spirit and a strong focus on income and sales. Their vast facilities comprise an internal digital marketing agency, culinary expertise, and a performance-driven culture, all of which work in sync with Aimbridge's world-class management platform to deliver best-in-class management practices and value to owners. This also allows people who are just starting out their career in hospitality to learn from the experts.

Taste & Theory – Restaurant Group

Through an industry-leading team of culinary wizards with years of experience in the creation, menu concepts, architecture, and décor, they bring you an extraordinary culinary and fine-dine experience. As operators themselves, they are strategic in their approach and focused on building brands that elevate the food experience while maintaining performance and operation costs. Their approach to new innovation has a proper roadmap.

• Ideation: Investing time and resources to research feasibility, mainstream trends, and composition to determine the best direction for progress.
• Development and Programming: To produce successful eating concepts, balance creativity and pragmatism. This includes outlet design, equipment advice, project timetable, and critical route. Establish top-notch food and beverage programs supported by a culture of solid service to achieve one’s unique vision and goal.
• Support: Provide top-to-bottom operational assistance to enable smooth openings, including procurement, recruiting and training, standardized processes, and ongoing marketing initiatives.

Second Wave- A Digital and Creative Agency

Evolution Hospitality doesn’t just stop at food. They operate a full-scale in-house marketing agency which is comprised of very creative minds. They can maximize one’s hotel’s business with a low budget based on the hotel’s plans. They also guarantee that the essence of the hotel will be captured on the website. They also create deep relationships between brands and visitors to build long-term loyalty. Their established expertise in brand creation produces outstanding hotel brands. Evolution also specializes in soft-brand/independent hotels, restaurants, pubs, and spas.

Recent Developments and Achievements

An investment group by the name of DCA partnered with Evolution Hospitality to acquire Hotel Melby, which opened in 2020. The hotel features over 11 rooms and 156 guest rooms.

Moreover, Evolution announced a partnership with Long Beach Community Investment Company, entering into a $2-million contract to be a caretaker of their ship for 6 months, strengthening their mark further in the industry.

As of 2025, Evolution Hospitality has over 90 hotels around the globe and their annual revenue reached $5- billion.

Kathleen Hollis | SVP of Business Development

Kathleen, a self-described "hotel geek," enrolled in Cornell University's Hotel School with the objective of pursuing a career in hospitality. Kathleen enjoys collaborating with so many industry professionals to tackle problems and difficulties as they occur, learning from each one along the way. Kathleen is driven to achieve, and her good attitude and limitless energy never waver, even when faced with the most difficult assignment. She is not one to become bored; she enjoys taking on new duties and mastering new jobs.

"Through an industry-leading team of culinary wizards with years of experience in the creation, menu concepts, architecture, and décor, Evolution Hospitality brings you an extraordinary culinary and fine-dine experience."