Business Fortune
The sports world is increasingly prioritizing sustainability, reflecting broader societal and business trends. Sports and sustainability may seem opposite, but they can actually help each other in positive ways.
While sports have always been driven by competition, they are now competing in a different arena: sustainability. Traditional marketing strategies in sports are giving way to environmentally responsible practices. The green evolution of sports is not only about adopting eco-friendly technologies but also about reshaping the perception of the game on a global scale. Teams, leagues, and athletes are using their platforms to raise awareness about environmental and social issues, igniting positive change.
Sports marketing has evolved significantly over the years, transforming from a simple athletic performance promotion into a potent communication tool capable of shaping social behavior and values. In the current era of heightened global focus on sustainability, sports marketing has taken on a crucial role in promoting environmental and social responsibility within the sports industry.
Press Forward is one of the premier sports marketing agencies that operates at the dynamic intersection of sports and sustainability. With expertise in public relations and communication consulting for clients in the realms of sports, sustainability, health, and wellness, Press Forward excels at crafting compelling narratives. Through close collaboration with their clients, they create captivating content, develop cutting-edge digital media, skillfully manage media relationships, and execute exceptional public relations strategies. The result is a powerful story that deeply resonates with their target audience.
Nimble. Creative. Relentless. Meet Press Forward
Press Forward builds brands at the intersection of sports and sustainability. They work in the valleys and play in the mountains, promoting brands and organizations that share their passion for sport, sustainability, and design. The company creates stories, experiences, and interactions that foster authentic relationships and sustained demand. Led by a team of driven individuals, Press Forward is committed to pushing boundaries and challenging the status quo in the world of sports and sustainability. With a focus on creating meaningful connections and inspiring change, they strive to elevate brands and organizations that align with their core values.
Press Forward’s Values
Expertise
Press Forward doesn't just focus on memorizing features and benefits. They are immersed in the outdoor lifestyle, and this is evident in their deep understanding of their customers and their products.
Endurance
Drawing strength from the culture of endurance sports, Press Forward brings resilience and perseverance to their work, ensuring sustained success for their clients and their team.
Strategic Precision
Precision is the hallmark of Press Forward. From crafting narratives to building partnerships, the company expertly designs and implements strategies that make a lasting impact, driving success for the brands they support.
Connection
Based in Vermont, Press Forward’s team brings years of experience across sport, editorial, and marketing channels, ensuring brand partners are always in experienced hands.
Collaboration
Press Forward thrives on partnerships, both within its team and with its clients. By nurturing a collaborative environment, the company amplifies its collective strengths to achieve exceptional results.
Giving
As committed members of 1% for the Planet, Press Forward donates a portion of their annual revenue to the causes near and dear to their hearts: conservation, trail access, and outdoor recreation.
What Press Forward Does — Press Forward’s Services
Affiliate Marketing
Press Forward focuses on making money from partnerships with the press, influencers, and athletes and goes further than regular affiliate marketing by also providing strategic media relations. They use their large network of contacts to get press coverage for their clients, boosting brand visibility and credibility. They also track and measure the results to make sure clients get a real return on their investment.
Performance Marketing
Press Forward helps businesses by using data-driven strategies to achieve maximum efficiency and tangible results. They combine impactful media relations with data-driven strategies and have a wide network of media contacts. This allows them to obtain valuable press coverage for their clients, boosting brand visibility and credibility. They track and measure their accomplishments, ensuring a significant return on investment for their clients.
Brand Strategy
Success hinges on developing powerful brand stories that go beyond products and connect with culture. Press Forward creates compelling brand stories by understanding the brand's values, mission, and audience. This builds brand loyalty and has a lasting impact in a competitive market.
Public Relations
Business validation is essential. Press Forward can influence perceptions, generate interest, enhance reputation, and stimulate demand through media, events, and social media. Their public relations strategy ensures a brand's message reaches the right audience, positioning businesses for success in today's competitive marketplace.
Athlete + Ambassador Activation
Press Forward leverages brand communities by collaborating with influential athletes and ambassadors, maximizing their reach and engagement to generate press, drive conversions, and increase brand visibility. This strategic approach harnesses the authenticity and passion of these individuals to create a powerful impact in the marketplace.
Custom Content
Press Forward is a company that specializes in storytelling. They interview and write content that is engaging and meaningful. They go beyond just the surface level and create custom content that connects with consumers. Their goal is to create compelling narratives that leave a lasting impression on readers.
Meet the President
Katie Flagg is the President of Press Forward. Katie leads day-to-day operations and client strategy at Press Forward, navigating the intersection of storytelling and strategic communications. She came to Press Forward following an award-winning career in newspaper and freelance journalism, climbing the ranks from account manager to senior leadership. She spends her weekends hiking, skiing, and paddling with her partner and three kids.
