Sonic Lens Agency: Building brand love through music and sound

Sonic branding is the embodiment of your brand through sound. It brings to mind jingles such as “I’m Lovin’ It” for McDonald’s or the iconic sound that accompanies the start of streaming services like Netflix. However, sonic branding encompasses far more than these examples. Nowadays, numerous brands strive to establish a unique audio identity that resonates throughout various brand encounters. Sonic Lens Agency is one of the best in the industry for businesses looking to develop their own sonic branding and go beyond just the mnemonic. Sonic Lens Agency empowers brands to use music strategically in their marketing by providing music intelligence that helps companies understand the competitive landscape. The following excerpts are from a conversation with Marco Vitali, the Founder of Sonic Lens Agency Q. What was the series of events that led to the fou... Read more