NielsenIQ: For small and medium-sized enterprises, their retail platform Byzzer offers top-notch analytical capabilities

NielsenIQ is the global leader in providing a complete and unbiased view of consumer behavior. They have a powerful consumer data platform and advanced analytics that help consumer goods companies and retailers make confident decisions. Using comprehensive data sets, NielsenIQ gives clients a future-oriented understanding of consumer behavior across all retail platforms. With operations in nearly 100 markets, NielsenIQ covers over 90 percent of the world's population. Additionally, NielsenIQ has created Byzzer, a retail data platform that helps level the playing field for small and medium-sized businesses (SMBs). Byzzer uses NielsenIQ's data and technology to provide SMBs with the precise data they need to grow their brands. The team behind Byzzer understands how access to the right data can significantly impact a brand's growth trajectory. Dana James, Head of Technology and Product ... Read more