Though established back in 2010, Lightcast.com proved itself successful in carving a niche from other competitors by providing an end-to-end OTT and online video platform (OVP) distribution solutions industry for media management. No special skills in technology would be needed to use its service, as it would make things easy for publishers to encode, manage, and monetize content across numerous platforms. It boasts of its own flagship product, Media Cloud, which now powers thousands of content creators and businesses to facilitate media management-the most efficient platform in the industry. Resourcefulness and Creativity to Surmount Early Challenges Lightcast.com had no external funding attached to it, with the company begin with CEO, Andreas Kisslinger, self-funding the startup. He went as far as saying: "We didn't take any outside funding, and we invested every dollar that we rec... Read more