It is evident that the majority of corporate executives view innovation as essential to the success of their organizations today, but many has recently reduced marketing to a staff-driven cost center.  And for many businesses, that has resulted in waste, lost opportunities, and failure.

Today, more than ever, marketing needs to be done in its purest, most authentic, and richest form—as intended.  Innovative goods, services, technology, solutions, business models, etc. are all around us these days.  To turn a profit and bring in money, these new products need to be launched and sold.  Marketing and innovation are necessary for a company to survive on its own.

You need to look no further than Ideabar if you're searching for a full-service marketing firm to handle all of your marketing requirements. Ideabar shifts perceptions and expands markets for the companies they support. As a comprehensive marketing and media firm, they enable brand owners to increase return on investment by crafting impactful brand narratives and well-thought-out media strategies. We are aware that a well-expressed notion inspires action. Additionally, we understand how to convert the greatest ideas.

Media, Marketing, and Everything Else — This is Ideabar

Three girls in a garage founded Ideabar. Ideabar, an integrated marketing and media agency, tells strong brand stories. They are fluid across all media, highly inventive, and data-driven. Happy clients and return on investment are how Ideabar's brand strategists, creative experts, research analysts, and media planners gauge success.

The garage served as a windowless office. The year was 2012. The company's original founder was a former journalist who moved into marketing before turning insider and upending the industry from the ground up by closely observing the growth problems that hundreds of business and brand executives were facing. What started out as the marketing consultancy of a legacy media journal transformed into an independent marketing and media agency by daringly pursuing the most relevant methods to grow their clients' businesses. Experience from the media, publishing, technology, and advertising sectors makes up the Ideabar team. They've always taken pride in their autonomous and imaginative mindset.

Ideabar has offices in Atlanta, Georgia, and Palm Beach, Florida. Since 1898, their parent company, Cox Enterprises, a private, international, values-driven firm with $21 billion in yearly revenue and 55,000 workers, has made investments in long-term growth.

Ideabar’s Immaculate Research

Ideabar's insights help their clients with media planning, branding, and positioning. They create unique, proprietary studies and license a sizable portfolio of data sets. Their in-house research staff has a reputation for being rigorous and responsive.

Leading the Initiative in Branding

Ideabar gives both local and international brands the same attention to detail.

Every successful marketing and media strategy starts with a brand promise that drives the company forward. Ideabar's branding services create a foundation of clarity that directs all media and tactical marketing initiatives.

Ideabar's unique approach to brand-building, overseen by its brand strategists, determines the brand's positioning, visual identity system, and communication plan.

Thought-provoking Creative Work

Ideabar creates innovative concepts motivated by insights. Creative campaigns for every medium are created by the experts in their award-winning creative business. Ideabar has developed a skilled group of copywriters, photographers, videographers, and graphic designers.

Any media, including digital, TV, out-of-home, and print, can showcase Ideabar's insight-driven creative concepts.

Ideabar’s Innovative Video & Photography Production

The award-winning photographers and videographers at Ideabar bring your story to life.

The business aids in your media landscape mastery. Their skilled, in-house strategists and buyers develop data-driven media plans and purchase media that generates results across all channels since they are digital natives who are fluent in all forms of media.

Ideabar integrates science and art into its integrated media strategy and planning, with data-driven strategic media planning. Their clients benefit from this insight-driven strategy, which uses proprietary research and data from both first and third parties to get superior outcomes.

Ideabar is a firm believer in the negotiating, purchasing, and stewardship of media relationships.  Their buying discipline, which encompasses decades of national and local buying knowledge across all media and all audiences, is built on these strong ties.

In terms of media analytics and reporting, Ideabar creates personalized dashboards that compile real-time data intelligence from various data sources in accordance with customer requirements. These useful insights motivate future recommendations and optimization, which support clients' strategic expansion.

Ideabar develops and manages influencer campaigns as well. As part of its broader media strategy, the business designs and oversees genuine, engagement-driven influencer marketing programs. The business coordinates content development, hires and screens people, and develops a comprehensive posting strategy for all channels.

In terms of search engine marketing, Ideabar's Search Engine Marketing (SEM) advertises your website to potential clients by placing paid advertisements on search engine results pages. As a Premier Google AdWords partner, the business uses technology in conjunction with their in-house and industry-specific Google AdWords-certified experience to produce best-in-class outcomes.

This is the Interactive

They are digital natives, so you need them. The dynamic in-house team at Ideabar develops and designs with your return on investment in mind. Their performance-driven, customer-centric methodology looks for ways to help businesses expand, introduce new products, and accomplish their objectives.

Meet the CEO

Amy Royster is the Founder and Managing Director of Ideabar.

“We empower brand leaders to tell valuable stories with expert marketing + media services.”