Business Fortune
Caring for our family, particularly the elderly and those with special needs, while juggling work and life is a long-standing issue in our nation. Everywhere we go, there are tales of businesses searching for innovative ways to help their expanding workforce and members who are finding it difficult to juggle work and caregiving obligations to their families.
Family caregivers are under a great deal of stress, particularly the 45 million of them who are employed at the moment. They assist loved ones with special needs and/or the elderly for an average of more than 20 hours a week. They are alarmingly abandoning the workforce in large numbers and suffer disproportionately from mental health and other chronic condition difficulties. Simultaneously, organizations face challenges in attracting and retaining top talent, providing mental health care to workers, and promoting greater diversity, equity, and inclusion. To assist them in achieving these objectives, they are searching for beneficial policies and benefit packages.
Homethrive, a caring organization with its headquarters in Northbrook, Illinois, aims to lessen the workload, anxiety, and stress that unpaid family caregivers, their loved ones, and their employers experience. To help ease the challenging and stressful responsibility of supporting loved ones who are aging or have special needs, the company uniquely integrates its digital assistant for coaching, navigation, and resources with expert personal interaction and service coordination through its one-of-a-kind family caregiving platform, Dari.
In order to support business priorities like giving a competitive edge, lowering turnover, raising engagement and satisfaction, boosting productivity, strengthening DEI efforts, and promoting mental and general health, Homethrive collaborates with employers, affinity groups, health plans, and other stakeholders. In order to provide members with the best support possible, regardless of their current stage of the trip, Dari integrates experienced human expertise with digital resources that are always accessible.
Challenging the Status Quo
One in five Americans will be at least 65 by 2030, and for the first time in history, older Americans will outnumber younger Americans, according to the U.S. Census Bureau. It is now more crucial than ever to provide the aging population and their loved ones who assist them with high-quality services and care options, as the so-called "Silver Tsunami" is already upon us.
Homethrive was developed by veteran healthcare experts Dave Jacobs and David Greenberg in response to their recognition of this systemic gap and the enormous unmet need for a comprehensive solution to support unpaid caregivers and their aging loved ones. In a short period of time, the business has developed into a preeminent source of caregiving support. Every day, Homethrive assists thousands of elderly people and caregivers in overcoming the difficulties associated with aging and caregiving while making sure they also make time for self-care.
"We are creatively solving the access, coordination, and navigation issue through our 24/7 self-service platform that includes hundreds of easily accessible and digestible resources on all things aging, self-care, caregiving, and special needs related," stated Dave Jacobs, co-founder and co-CEO of Home As needed, we may offer committed assistance, offer advice, and respond to inquiries with qualified specialists. Our convoluted system is no longer something you have to navigate alone. Help is always accessible from Dari by Homethrive."
Other businesses do provide care coordination services, but their offerings are frequently too individualized and scalable, which restricts the number of individuals they can assist. Others in the market provide digital-only goods that are too sophisticated and insufficiently customized to have any real value. Here's where Homethrive excels greatly above the competition: Dari from Homethrive is designed to support unpaid caregivers at every stage of their caregiving journey by providing the ideal mix of high-touch and high-tech support.
"The strength of Dari is in our knowledgeable Care Guides, individuals with years of experience guiding families through the difficulties of aging and providing care. Every single piece of content on the platform is fueled by their expertise. With no use of bots, they respond to every chat in real time. Their intimate relationship with our members offers them a unique perspective on the requirements and difficulties of aging and providing care for a loved one, including identifying the best home delivery services and handling difficult behavior. Every encounter at Dari is fueled by this knowledge, skill, and compassion for the caregiver, according to co-founder and co-CEO David Greenberg.
At the core of everything Homethrive does is innovation. Regardless of whether a user is interacting with the Dari Digital product or working one-on-one with a Dari Dedicated Care Guide, the company is always refining its approach to make it more user-friendly. Homethrive expertly combines technology with a personal touch. "For example, if members don't have a pressing need but still have questions or want to learn more about a topic of interest, they can easily log in 24/7 to our platform to engage with tailored, curated resources that can provide them quick, informative content without the need to go down the 'Google rabbit hole,'" stated Dave Jacobs.
The user-friendly, intuitive Dari platform covers popular subjects that are significant to older persons and caregivers, like preparing for an Alzheimer's diagnosis, signing up for Medicare, and investing for retirement. The "Ask Dari" feature allows users to ask questions at any time and connects them with a live expert who answers them through an online chat window that updates in real time. Additionally, the Dari Dedicated Care Guide staff is only a click away to offer the member individualized direction and counsel whenever and wherever they need it, should they decide they need more assistance.
Every day, 10,000 seniors turn 65; therefore, there will always be a growing need for a business like Homethrive. This is such a big crisis that people are talking about it everywhere from boardrooms attempting to stop the "Great Resignation" to Congress halls discussing infrastructure expenditures.
"Our mission to revolutionize the industry is just getting started. David Greenberg stated, "As we approach the second quarter of 2022, Homethrive is well-positioned to obtain our next round of venture capital funding as a number of additional investors recognize the worth of what we're accomplishing. With numerous additional employers and affinity organizations joining Homethrive as their chosen provider of caring benefits, the company now serves well over a million eligible lives. The business keeps expanding the reach and functionality of its platform, Dari, and forming alliances with other prominent names in the eldercare industry.
The Leadership
Dave Jacobs, Co-founder and Co-CEO
Dave Jacobs has extensive experience as a leader in the healthcare industry. His comprehensive knowledge of geriatric care, combined with his passionate advocacy for senior in-home care, has driven him to co-found Homethrive.
Dave worked for Medline Industries, a $12 billion manufacturer of medical supplies, for fifteen years as a top executive. At Medline, he oversaw the company's post-acute division, which includes assisted living, home health, nursing homes, and managed care insurance. He also served as President of the Durable Medical Equipment division. Dave gained a profound understanding of the advantages of seniors living independently at home as well as the numerous difficulties faced by seniors and the family caregivers while serving in those capacities.
David Greenberg, Co-founder and Co-CEO
David is an accomplished CEO with a long history of directing multibillion dollar enterprises. David was Executive Vice President of Strategy and Group President at Medline Industries, a $12 billion healthcare products firm, when he co-founded Homethrive. As the Executive Vice President of Strategy, he oversaw M&A, led business growth projects to bolster the Medline portfolio, and defined and supported strategic priorities. David oversaw various production and marketing divisions at Medline valued at over $500 million, as well as the company's distribution operation, which was valued at around $5 billion, in his capacity as Group President.
