Bloom&Co. excels in crafting and executing growth strategies, building high-performance teams, and driving business success. With over 15 years of hands-on experience, their advisory team offers unparalleled expertise in navigating the complexities of business expansion and profitability.

Bloom&Co. sets itself apart by focusing on a deep understanding of target customer segments and leveraging a company’s inherent strengths to develop compelling propositions. They move beyond conventional marketing and advertising approaches to foster sustainable growth through strategic insight and practical execution.

The firm's leadership plays an active role in every aspect of the process, from strategic development to tactical implementation. Their expertise ensures effective resolution of complex issues and successful outcomes through continuous analysis and execution. Bloom&Co. is also committed to empowering client teams for long-term success. Fluent in both English and Japanese, they provide comprehensive support to clients in both Japanese and global markets.

Strategic Support for Listed Companies

Navigating Market Expansion

Listed companies often face complex decisions when scaling their marketing investments. Bloom&Co. provides strategic support to ensure these investments are optimized for maximum return. Their team of seasoned executives, including experienced CMOs and VPs, specializes in formulating and executing growth strategies that deliver measurable results. For companies looking to accelerate growth in the Japanese market, Bloom&Co. offers local expertise and coaching to develop effective marketing teams and customer experiences.

Tailored Expertise

With a deep understanding of local markets, Bloom&Co. offers valuable insights and hands-on support. Their executive team assists in scaling marketing efforts and overcoming market-specific challenges. Through their coaching and strategic guidance, Bloom&Co. helps listed companies achieve their growth objectives while managing risks and returns effectively.

Accelerating Startups

For startups aiming to enter new markets, Bloom&Co. provides critical support in formulating go-to-market strategies. Their experienced team, including VPs and Directors, helps develop and execute strategies that drive business growth. They assist startups in identifying target markets, validating value propositions, and maximizing fundraising potential through in-depth customer research and market analysis.

Strategic Validation

Bloom&Co. helps startups prove their marketing economics and business potential by leveraging qualitative and quantitative research. Their approach ensures startups can confidently navigate new markets and secure necessary funding, all while quantifying their business potential and unit economics.

Enhancing Private Companies

Private companies seeking to enhance their marketing investment can benefit from Bloom&Co.’s expertise. They focus on developing customer-oriented marketing strategies that deliver tangible business results. Their VP and director-level coaching is designed to help internal teams build effective marketing strategies and customer experiences.

Local Market Expertise

Bloom&Co. provides valuable support for companies looking to grow in the Japanese market. With experienced marketing executives who understand local dynamics, Bloom&Co. helps private companies overcome market-specific challenges and scale their marketing investments effectively.

Empowering Investors

Investors, including private equity, venture capital, and angel investors, often face challenges with portfolio companies’ marketing strategies. Bloom&Co. offers expert guidance to help these companies scale their marketing investments while managing risk and return. Their team provides strategic support in developing and executing marketing strategies, addressing fundamental business and customer challenges.

The Road Ahead

Bloom&Co. leverages its expertise to enhance the growth strategies of portfolio companies. They assist in developing customer growth plans that align with the strengths of each company, ensuring that investments are maximized and business potential is fully realized.

Bloom&Co. stands out as a leader in crafting and executing customer-centric growth strategies. Whether addressing the needs of listed companies, startups, private businesses, or investors, Bloom&Co. provides tailored support to navigate market challenges and drive sustainable growth. Their commitment to understanding customer needs and leveraging company strengths ensures that businesses can achieve lasting success in today’s competitive environment.

Meet the Visionary Leader Upfront

Yasuhiro Yano, the CEO of Bloom&Co., brings a wealth of experience and a visionary approach to his role. A graduate from a prestigious university in the U.S., Yano's career began with a notable tenure at Procter & Gamble, where he led brand marketing efforts across Japan, Singapore, and Switzerland for nearly nine years. His role involved orchestrating marketing strategies and executions in collaboration with multinational teams, showcasing his adeptness in global brand management.

In 2012, Yano transitioned to DeNA as an Executive Officer and Head of the Marketing Division. There, he spearheaded comprehensive marketing activities across various sectors including mobile gaming, e-commerce, new business ventures, sports, and corporate branding reform. His innovative approach earned him the CNET Japan CMO Award in 2014 and established him as a prominent figure in the marketing industry.

Since founding Bloom&Co. in April 2015, Yano has continued to make significant impacts. He is a sought-after speaker at prestigious events such as Ad Tech Tokyo, Google Think, and Play with Twitter. In addition, Yano contributes his expertise as an outside advisor for KDDI ∞ Labo and VRize, mentors startups through programs sponsored by the Ministry of Economy, Trade and Industry, and offers marketing guidance as an advisor for Dentsu GRASSHOPPER.

Yano's leadership and strategic vision have set him apart as a transformative force in marketing and business development.

“At Bloom&Co., we turn visionary strategies into reality, crafting growth pathways that transcend traditional limits and propel businesses to extraordinary heights.”